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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Adam Seyedmortaza, Software Engineer Team Lead

Adam Seyedmortaza has been working on Point of Rental’s software for roughly six years now, working his way up to leading a team of developers. 

Adam also speaks several non-coding languages and is in the process of automating his house. We talked about what he and his development team are doing today at Point of Rental, about working at Staples post-“easy button” era, and the role of higher education in America. 

Hear more from Adam below:

If you’d like to hear more of our conversations with Pointers and rental leaders, subscribe to Point of Rental on Apple PodcastsGoogle PodcastsSpotify, or Stitcher. If you’d have suggestions for someone to interview, let us know about it!

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AI-generated image of a businessperson looking at modernizing his software around things like tents, forklifts, etc.

Modernizing Software Without Disrupting Your Rental Business

For decades, rental companies have run their operations on dependable software. And at Point of Rental, we’ve been providing that reliable platform…well, since nearly the beginning.   And while these systems have consistently handled the processes rental businesses rely on – contracts, billing, maintenance, inventory tracking, etc. reliably, they’re simply

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