Why Elite?

Elite is extremely powerful, highly­ customizable rental software that many of the world’s largest and most forward-thinking rental companies count on to run their business. One of Point of Rental’s award-winning software products, Elite allows for advanced insight and control over your business.

Built to Scale

Precise Inventory

Built-in Brilliance

Intuitive Processes

In-depth Dispatching

Customizable Dashboards

Get Ready to Grow

You’ve got a lot to do – our dispatching and mobile solutions ensure you’re getting it done, not wasting time on the road or making extra trips back to the office.

Find Your Stuff

Keeping tabs on all of your inventory is hard, especially when it is constantly on rent, in the maintenance yard, or prepped and ready to rent. Elite’s inventory tracking makes it easier to track what you have, no matter where it is.

All Your Work, In One Place

When you’re an Elite company, you’re generating lots of data that you need to track. You also need to be able to access all of it in one place. With Elite’s CRM and on-board accounting, you’ll be able to do so.

Engage Your Customers

It’s pretty difficult to maintain a business without customers, and it’s tough to keep customers if you don’t treat them right. Elite helps you keep your customers in the loop and connected, helping them feel how much you care.

  • Integrated websites and customer portals allow reservations based on realtime inventory.
  • Maintain customer rewards programs, ensuring your best customers see they’re getting the best deal.
  • Send text messages or emails based on selected actions automatically, like delivery notifications.
  • Electronic signatures allow you to collect signatures at the counter, via mobile device, or online.

Shorten the Path to Success

You’ve got a lot to do – our dispatching and mobile solutions ensure you’re getting it done, not wasting time on the road or making extra trips back to the office.

View Information Your Way

Nobody wants to spend their time searching through their software for information they need now. Elite’s customizable dashboards allow staff to select the information and KPIs that are most important to them and access it on one screen. Managers can set default dashboards by employee role, creating continuity for teams.


We all get by with a little help from our friends. Elite integrates with industry-leading software solutions to provide you with a comprehensive software suite.

Credit Card Processing

Accounting Solutions

GPS Tracking

In-depth Reporting

Who Loves Elite?

A to Z Equipment Rentals & Sales logo

A to Z Equipment Rentals & Sales

A to Z Equipment Rentals is a four-location rental store and dealership operating in the Phoenix, Arizona area. Founded as a rental store in…

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Trinity Equipment Rentals logo

Trinity Equipment Rentals

Trinity Equipment Rentals has been serving Southern California since 2011. They bring more than 100 years of industry experience to their interactions…

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Durante Rentals logo

Durante Rentals

Durante Rentals was founded in 2009 by cousins John and Anthony Durante with their partner Chris Jones. They rent, sell, and service equipment to…

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What Else Do We Have to Offer?


Each fall, we welcome 200+ rental experts to Ft. Worth to network, learn, and influence Point of Rental.


Our employee-led charitable group spends time, money, and resources to make an impact in our communities.


Our EPIC customers tell their stories and we recognize what they do for their communities.


We’re a part of industry associations and continue to pursue innovation awards because we care about rental.

Let's Connect

Whether you have a question about features, trials, pricing, need a demo, or anything else, our team is ready to answer your questions.

Power BI Analytics

Elite’s integration with Microsoft Power BI allows you to visualize the data that drives your business forward quickly and easily, no matter where you are. Data modeling turns complex data into actionable insights. Reports can be made quickly and easily. And most importantly, reporting is scalable, so  you’re able to deliver it to even thousands of users.


Built on Microsoft’s SQL Server platform, Elite gives your company limitless growth potential – the program supports unlimited users and stores. Many of the RER 100 are already using Rental Elite to manage their business, but it’s also the software of choice for those planning to end up on the list one day.

Multiple Currencies, Languages

When you’re an Elite company, you’ll be conducting business beyond borders. Your software should be able to convert currencies and languages to adapt to your employees and customers based in non-English speaking countries, and Elite provides that ability.

Equipment Rental Software Graphic showing condition photos.

Kitting Tools

Often, items get rented together or a larger item will be made up of component pieces. Unserialized kits allow you to manage components with ease, setting up kits on the back end to create front-end items. You’ll also be able to add suggested items for upselling opportunities.

Condition Photos

Eliminate disputes over who caused what damage with condition photos. Take photos of your items when they’re delivered and when they’re picked up or returned. With each entry being timestamped, you’ll be able to pinpoint where in the process your equipment was damaged.

RFID & Barcode Scanning

Automate your counting processes and figure out where things are quickly by taking advantage of Elite’s ability to track items via barcodes or RFID tags. Instead of entering serial numbers or counts, you’ll be able to scan items into the system and they’ll automatically be added to or returned from contracts.

Purchase Orders

Track your entire purchase process easily – eliminate manual entry errors with automatic updates of inventory quantities when items are received. Point of Rental also handles subrentals, item inventory, and parts easily. You can even open POs directly from a service contract or work order.


Even when you’re sending items away, you can track them easily. Elite allows you to integrate with UPS or FedEx Shipping Manager. You’ll be able to see the shipping information and current tracking status, as well as a report showing your shipping costs per contract.


Elite CRM serves both sales reps and managers by providing an easy-to-understand interface that allows them to attack each day with confidence. Sales rep tasks, recurring tasks, and priorities can be set by reps or managers. It even maps customer or job site visits, making it easy to schedule meetings efficiently.

On-Board Accounting

Purchase Orders and invoices can all be done directly through Rental Elite, with the whole transaction flowing into Intacct. Point of Rental users don’t need their own Intacct login; they can use Elite and leave accounting to the accountants. Your accounting team can split bills within departments and classes, use Dashboards, and create customized reports to suit any business need.

Dispatch Center

Optimize your pickups and deliveries by using Dispatch Center, which allows a dispatcher to schedule pickups and deliveries to specific delivery trucks, then provides each truck-trip combo with turn-by-turn and round-trip directions as well as maps. Dispatchers can assign drivers and crew, track fuel costs, anticipate load weights, estimate time parameters for each stop, and see realtime route status updates.

Mobile Workforce

Your team is expected to get work done anywhere; their software ought to be there, too. With Mobile Workforce, users can clock in or out on-site (entries are geostamped so you’ll know where they clocked in or out from), see realtime delivery routes, take condition photos, collect signatures – basically, take care of business. Everywhere.


Take inspections digital. As checks are made, they are removed from the checklist for easy sorting. Should a medium- or high-priority checklist item fail inspection, an IMO or IRO will generate automatically. You can even attach condition photos to the item record, so managers and maintenance staff can see damages before an item returns.

Contract Fulfillment

Do you over-prep for orders by including extras like bags for linens, extra chairs for “just in case”, etc.? We keep track of actual quantities sent out to ensure it all comes back in one trip. You can do everything from this screen – asset sales for missing/damaged items, scanning RFID tagged items…we can even do blind and double-blind scanning, which automatically returns items onto the proper contracts.


Elite works with TSO Mobile to give you more control of your fleet. You’ll see realtime and historical location data, be able to create geofences, track speeds and usage history…basically, you’ll have the tools you need to optimize your fleet’s use.