Get Hyped!

Why Elite?

Elite is extremely powerful, highly­ customizable rental software that many of the world’s largest and most forward-thinking rental companies count on to run their business. Elite allows for advanced insight and control over your business, whether you choose to host it on-premises or in the cloud.

Built to Scale

Precise Inventory

Built-in Brilliance

Intuitive Processes

In-depth Dispatching

Customizable Dashboards

Get Ready to Grow

Whether you’re a top rental business now or you’re planning on getting there, Elite is built to grow with you. It has the back-end power, the front-end translations, and the deep-dive analytics capabilities you’ll need to fuel your powerhouse of a business.

BI Analytics​

Elite’s integration with BI allows you to visualize the data that drives your business forward quickly and easily, no matter where you are. Data modeling turns complex data into actionable insights. Reports are quick, easy, and scalable, so you’re able to deliver insights to everyone that needs them.


Built on Microsoft’s SQL Server platform, Elite gives your company limitless growth potential – the program supports unlimited users and stores. Many of the RER 100 are already using Rental Elite to manage their business, but it’s also the software of choice for those planning to end up on the list one day.

Multiple Currencies, Languages​

When you’re an Elite company, you’ll be conducting business beyond borders. Your software should be able to convert currencies and languages to adapt to your employees and customers based in non-English speaking countries, and Elite provides that ability.

Engage Your Customers

It’s pretty difficult to maintain a business without customers, and it’s tough to keep customers if you don’t treat them right. Elite helps you keep your customers in the loop and connected, helping them feel how much you care.

Find Your Stuff

Keeping tabs on all of your inventory is hard, especially when it is constantly on rent, in the maintenance yard, or prepped and ready to rent. Elite’s inventory tracking makes it easier to track what you have, no matter where it is.

Item Options Search

Item Options allows for enhanced searchability, helping counter agents to find the right item to rent, every time. Once options are related to items within Cat/Class designations, items can be filtered based on the associated options like specific engine type, tire type, or other unique features.

Kitting Tools​

Unserialized kits allow you to manage components with ease; kits on the back end create front-end items. You can even add suggested items for upselling opportunities.

RFID & Barcode Scanning

Automate counting processes and figure out where things are quickly by tracking items via barcodes or RFID tags. Instead of entering serial numbers or counts, you’ll be able to scan items into the system and they’ll automatically be added to/returned from contracts.

Purchase Orders

Eliminate manual entry errors with automatic updates of inventory quantities when items are received. Point of Rental also handles subrentals, item inventory, and parts easily. You can even open POs directly from a service contract or work order.


Integrate with UPS or FedEx Shipping Manager. You can see the shipping information and current tracking status, as well as a report showing your shipping costs per contract.

All Your Work, In One Place​

When you’re an Elite company, you’re generating lots of data that you need to track. You also need to be able to access all of it in one place. With Elite’s CRM and on-board accounting, you’ll be able to do so.


Give sales reps and managers an easy-to-understand interface that allows them to attack each day with confidence. Tasks and priorities can be set by reps or managers, and it can map site visits, making it easy to schedule meetings efficiently.

On-Board Accounting​

POs and invoices can all be done directly through Rental Elite, with the whole transaction flowing into your accounting system. Your accounting team can split bills within departments and classes, use Dashboards, and create customized reports to suit any business need.

Shorten the Path to Success

You’ve got a lot to do – our dispatching and mobile solutions ensure you’re getting it done, not wasting time on the road or making extra trips back to the office.

Dispatch Center

Optimize your pickups and deliveries by using Dispatch Center, which allows a dispatcher to schedule pickups and deliveries to specific delivery trucks, then provides each truck-trip combo with turn-by-turn and round-trip directions as well as maps.

Mobile Workforce

Mobile Workforce users can clock in or out on-site (entries are geostamped with their location), see realtime delivery routes, take condition photos, collect signatures, send route updates – basically, take care of business. Everywhere.


Take inspections digital. As checks are made, they are removed from the checklist for easy sorting. Should a medium- or high-priority checklist item fail inspection, an IMO or IRO will generate automatically. Great for training new staff.

Condition Photos

Eliminate damage disputes. Take photos when items go out and come back. Entries are timestamped, so you can pinpoint when your equipment was damaged.

Contract Fulfillment

Keep track of actual quantities sent out to ensure it all comes back. Run asset sales for missing/damaged items, scanning RFID tagged items…we can even do blind and double-blind scanning, which automatically returns items onto the proper contracts.


See realtime and historical location data, create geofences, use remote on/off functionality, track speeds and usage history…you’ll have the tools you need to optimize your fleet.

View Information Your Way

Nobody wants to spend their time searching through their software for information they need now. Elite’s customizable dashboards allow staff to select the information and KPIs that are most important to them and access it on one screen. Managers can set default dashboards by employee role, creating continuity for teams.


We all get by with a little help from our friends. Elite integrates with industry-leading software solutions to provide you with a comprehensive software suite.

Credit Card Processing

GPS Tracking

In-depth Reporting

Accounting Solutions

Revolutionizing the Industry

MK Equipment logo
MK Equipment

MK Equipment left their inventory software behind and added Point of Rental several years ago, which made a big difference in their...

Rental Guys logo
Rental Guys

With 11 locations throughout Northern California and Nevada, Rental Guys has a lot of equipment to track. That can be especially...

Mr Plant Hire logo on a heavy equipment background
Mr Plant Hire

Often, the only time you really dive deep into how you have your software and your processes set up is when you’re implementing some...


What Else Do We Have to Offer?


Each fall, we welcome 200+ rental experts to Ft. Worth to network, learn, and influence Point of Rental.


Our employee-led charitable group spends time, money, and resources to make an impact in our communities.


Our EPIC customers tell their stories and we recognize what they do for their communities.


We’re a part of industry associations and continue to pursue innovation awards because we care about rental.

Start with one small step.

Looking for rental and inventory management software? Fill out the short form below and we’ll set up a time to talk about the challenges you face and how we might help you solve them.
Please choose the most appropriate region.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.