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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Rental Intelligence

AI for smarter rental operations.

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Rental Intelligence

AI for smart rental businesses.

Rental Intelligence blends the power of AI with the niche knowledge of the rental industry, now available in Point of Rental & Record360. What can RI do for you?

Your Rental AI Toolbox

Unlock the most powerful AI rental tools on the market — built directly into your software.

Intelligent Phone Agent

AI-powered agent answers every call, provides live pricing and availability, creates quotes, processes call-offs, and logs missed opportunities, extending your rental team 24/7 without increasing headcount.

Blur Detection

Ensure your inspection documentation is spot-on with crystal-clear pictures – Record360 will flag any blurry photos so you can retake them immediately.

Blur Detection

Ensure your inspection documentation is spot-on with crystal-clear pictures – Record360 will flag any blurry photos so you can retake them immediately.

AI Integration Accelerator

AI coding tools such as Cursor, Windsurf, and Claude Desktop can instantly read and use Record360’s API specs, making integrations faster, easier, and less dependent on manual documentation or support.

AI License Plate Scanner

Record360 automatically captures and populates license plate information using OCR technology, so inspectors can start inspections in seconds with fewer mistakes and less rework.

Product Knowledge

Tap into smart AI assistance that helps you master your software, answer customer questions instantly, and keep your team informed.

Product Supercharger

Help your customers understand your product catalog – generate immediate, thorough product descriptions optimized for readability, just by entering a make/model or simple description

Report Finder

Quickly search for and locate the reports you need in Essentials. No more digging through menus, just type what you’re looking for and get the right report instantly.

Email Template Helper

Build clear, consistent email templates for every customer scenario. Save multiple styles and tones so your team can communicate confidently and stay on brand.

Join 5000+ Companies Managing Operations Anywhere

A Equipment Tool Shed BASF Camden Hire Flexihire SkyJack Aaction Rents Arnold Plant Hire Horizon Platforms Star Rentals PDQ Rentals Peak Event Services Champion Rentals Durante Rentals Marwood Group Simplex Smiths Hire TCP
A Equipment Tool Shed BASF Camden Hire Flexihire SkyJack Aaction Rents Arnold Plant Hire Horizon Platforms Star Rentals PDQ Rentals Peak Event Services Champion Rentals Durante Rentals Marwood Group Simplex Smiths Hire TCP

A thoughtful approach to AI implementation

We train RI on reliable sources and ensure you have the chance to review its work. Learn more about our process here:

Why Use Point of Rental’s AI Toolbox?

What is Rental Intelligence in Point of Rental software?

Rental Intelligence (RI) is Point of Rental’s suite of AI-enhanced tools, integrated directly into every version of our rental management software. It leverages AI tailored to the rental industry to help streamline catalog management and inspection processes.

  • Product Detail Supercharger: Generate detailed, accurate product descriptions, both short and long forms, simply from a make and model, without leaving the product page. This saves hours of manual entry and keeps your rental catalog management consistent and polished.
  • AI Blur Detection: Through Record360, RI flags blurry inspection photos so you catch and re-take them immediately – ensuring you always have crystal-clear, court-ready evidence.
  • Efficiency and Accuracy: Write product listings in seconds, not hours – saving time while maintaining clarity and uniformity across your catalog.
  • Reliable Visual Records: Blurry images can lead to disputes or lost claims. AI blur detection flags problems instantly, reducing risk and improving documentation quality in your rental inspections.
  • Practical, Trustworthy AI: RI tools are purpose-built for rental workflows, trained on industry data, curated to ensure accuracy, and designed to keep you in control.
    Learn more about AI in rental management.

Reliable Training Data: Models are trained on reliable, real-world rental data to minimize inaccuracies.

  • Continual Expansion: RI is just getting started. New AI tools are being planned, driven by collaboration with customers and real rental pain points. Keep an eye on our News & Updates to see what’s coming next.
  • Built on a Solid Foundation: The development team is investing in secure, scalable cloud infrastructure, so as more AI features roll out, reliability and data safety remain top priorities.
ChallengeHow RI Helps
Time-intensive catalog managementInstantly generate polished product listings, no more juggling tabs or manual writing, with direct tie-ins to your eCommerce catalog.
Poor documentation from photo errorsCatch blurry inspection photos before they can cause issues during claims or disputes, using Record360.
Risk of inaccurate AI outputsRI is curated and user-reviewed to ensure accuracy and trust, supported by our philosophy of
responsible AI in rental software.
Need for evolution without disruptionRI tools are integrated into existing workflows within our rental management solutions, building on what you already use and expanding with purpose.