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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Works with the tools you already run.

Point of Rental unites the rental ecosystem. Seamlessly connect the tools, platforms, and partners you rely on. We deliver the partner solutions and integrations that keep your business moving. When your systems work together, everything runs faster.

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Point of Rental Gets EPIC

Point of Rental's EPIC acronym helps remind readers of the company's core values: Empowering, Principled, Innovative, and Caring.

Point of Rental Software has grown from a company of 15 employees to 150 employees across three continents in the span of a few years. While the company has always known what they’ve wanted in a Pointer, in 2018, they revised Point of Rental’s core values to reflect each Pointer’s EPIC nature.

EPIC is an acronym for Empowering, Principled, Innovative, and Caring, the four characteristics that Pointers strive to embody in each interaction with each other, each customer, and the communities the company serves.

“We’re here because we want to impact the world,” said Point of Rental CEO Wayne Harris. “We do what we do to make our customers’ lives better, the rental industry better, and the world a better place to live. Having clear, easy-to-remember core values will help ensure we remain focused on those goals as we grow.”

Find out more about Point of Rental, Pointers, the company’s culture, and how we’re working to make the world a better place at pointofrental.com/epic.

About Point of Rental Software

Point of Rental Software provides smart, scalable rental and inventory management software to over 5,000 business locations of all sizes and industries. With offices in the UK, USA, and Australia, Point of Rental offers the global rental and hire industry unparalleled customer support and award-winning products designed to streamline operations. Rental Elite delivers a customized ERP software for world-class rental corporations. Rental Expert is a full-featured rental management software that optimizes complex operations for advanced rental businesses. Syrinx optimizes complex processes for hire depots of any size. Rental Essentials is a cloud-based rental and inventory software that streamlines business for straightforward rental operations. To learn which product is right for your business, call 844-943-7368, visit pointofrental.com or email [email protected].

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Point of Rental Launches Rental Intelligence Suite

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Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls

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