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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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AI for smarter rental operations.

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Bridget Otten, American Rental Association

Bridget Otten grew up in the Quad Cities and knew she wanted to be in the event-creating industry early in life. Now the ARA’s Director of Meetings and Events, she and her team help create memorable networking events nationwide. We talked about her path to where she is today, played a game of “Otten or Not In,” and teased a couple of upcoming ARA events happening soon! 

If you’re an ARA member, you can register for a couple of upcoming events here: Young Professionals | Women In Rental

If you’d like to hear more of our conversations with rental leaders, you can subscribe to Point of Rental on Apple PodcastsGoogle PodcastsSpotify, or Stitcher. If you’d have suggestions for someone in the industry to interview, let us know about it!

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