Our Rental Essentials team started off the new year with the news that their Web Storefront (a first among SaaS-based rental software) is a finalist for The Cloud Awards, a program that rewards the best and most innovative products in the cloud computing industry.

Web Storefront enables straightforward rental businesses to provide 24/7 service to their customers, connecting an online ordering system with the back-end inventory control of Rental Essentials. This allows customers to make reservations online and simplifies the process for the rental store.

Essentials earned its position as one of the Best SaaS solutions from a U.S.-based company. 2017 marks the product’s fourth consecutive year being honored at the Cloud Awards, having made the shortlist in 2014, 2015, and 2016 in different categories. If you’d like to know who we’re up against, you can check out all the finalists on the Cloud Awards website. Cloud Award winners are expected to be announced in the next month or so.