Skip to content
Book My Demo
  • Products
    • Elite
    • Essentials
    • eCommerce
  • Solutions
    • Heavy Equipment
    • Dealership
    • Event & Tent
    • Aerial & Access
    • General Tool
    • Others
      • Recreational
      • Specialty
      • Portable Sanitation
      • Trench & Shoring
  • Resources
    • Testimonials
    • Podcasts
    • Webinars
    • Press Releases
    • Blog
  • Company
    • International Conference
    • About Us
    • Being EPIC
    • Meet the Team
    • Careers
    • Upcoming Events
    • Contact
  • Products
    • Elite
    • Essentials
    • eCommerce
  • Solutions
    • Heavy Equipment
    • Dealership
    • Event & Tent
    • Aerial & Access
    • General Tool
    • Others
      • Recreational
      • Specialty
      • Portable Sanitation
      • Trench & Shoring
  • Resources
    • Testimonials
    • Podcasts
    • Webinars
    • Press Releases
    • Blog
  • Company
    • International Conference
    • About Us
    • Being EPIC
    • Meet the Team
    • Careers
    • Upcoming Events
    • Contact
  • Products
    • Essentials
    • Elite
    • eCommerce
  • Solutions
    • Aerial & Access
    • Dealership
    • Event & Tent
    • General Tool
    • Recreational
    • Portable Sanitation
    • Specialty
    • Trench & Shoring
  • Resources
    • Case Studies
    • Press Releases
    • Blog
    • Webinars
  • Company
    • International Conference
    • About Us
    • Being Epic
    • Meet the Team
    • Careers
    • Upcoming Events
    • Contact
  • Customers
  • Book A Demo
  • Products
    • Essentials
    • Elite
    • eCommerce
  • Solutions
    • Aerial & Access
    • Dealership
    • Event & Tent
    • General Tool
    • Recreational
    • Portable Sanitation
    • Specialty
    • Trench & Shoring
  • Resources
    • Case Studies
    • Press Releases
    • Blog
    • Webinars
  • Company
    • International Conference
    • About Us
    • Being Epic
    • Meet the Team
    • Careers
    • Upcoming Events
    • Contact
  • Customers
  • Book A Demo
Customers
Book My Demo

New Brand Reveal

  • Company News, Culture

Complete with New Logo, Colors, and Product Names, We Have a Whole New Look

We’re so excited that from Boston to Miami, and Minneapolis to San Diego, and internationally, our brand reveal video is being featured! Check out our brand reveal video here!

For over 30 years, Point of Rental has built software that has changed the industry. Now, we are changing things again by differentiating our products to provide an even more targeted level of service to our customers. Complete with a new logo, colors, and product names, we’ve built a whole new look and we can’t wait for you to see our New Brand Reveal!

With customer growth at an all-time high and our Australia office opening in January, we opted for the brand makeover to not only differentiate our products, but also to better reflect that growth.

President and CEO, Wayne Harris said, “At Point of Rental, we are constantly thinking of innovative ways to help make our customers successful. Most companies don’t realize the breadth or depth of our rental management software options. We feel that this new branding better identifies our products and will allow us to better express who we are and why we do what we do.

To really understand what we do, you need to understand who we are. We aren’t software people that do rental. We are rental people who design great software. Rental isn’t just what we do, it’s who we are.

Our roots start back in 1982, when three NASA engineers opened a rental store in Texas. Quickly finding that existing software was clunky, slow, and too unreliable for these new business owners who had previously worked on software for the lunar lander, they decided to write their own. Thus, Point of Rental was born behind the counter of a rental store. Rental insight is the DNA of our software and the language we speak. Throughout the past 33 years, we’ve kept the industry on the cutting edge of technology to make your business more efficient, productive, and profitable.

We now provide three different products which can be seen in our brand reveal. RentalEssentials offers easy, online rental and inventory software that is perfect for straightforward rental operations looking for an all-in-one solution. RentalExpert provides robust, rental management software for advanced rental businesses looking to optimize complex operations. And, RentalElite delivers a customized platform for world-class corporations looking to integrate rental their way.

No matter what your software needs are, we’ve got you covered. Rest assured that we are constantly innovating for your success.

Check out our brand reveal video here!

Share:

More Posts

A pair of Blue Tank & Pump employees inspect a tank.

Building a Connection: Blue Tank & Pump, Samsara, & Elite’s API

Blue Tank & Pump provides an incredible variety of tools throughout their service region of Kentucky, Tennessee, Indiana, and Ohio. It all started in 2016 in Nicholasville, Kent., with…tanks and pumps. Whether you wanted to keep liquid in one location or move it to another, that was their specialty.  

Rental Management 2025 Market Movers logo

Movin’ On Up: 2025 Market Movers

Last week, we celebrated the companies who made it to RER magazine’s Top 100. This week, we’re celebrating the fastest-growing independent rental companies in North America with Rental Management Magazine’s Market Movers lists.   While we celebrate the success all of the 2025 Market Movers, we celebrate those that use

RER 100 in the fog

The 2025 RER 100 Keeps Growing (in Companies Relying on Point of Rental)

The rental industry (and the RER 100) continued to grow last year, albeit a little more slowly than people have come to expect after the COVID-19 pandemic. This year’s RER 100 hit nearly $43.6 billion in rental revenue, a new record. Edmonton, Canada’s All Choice Rentals bucked the slow-growth trend,

Smarter Rentals Start Here.

Join 5,000+ rental pros getting expert insights, customer success stories, and exclusive updates.

Loading

Get your tailored demo today

Let’s find a solution for your business!

PrevPreviousLook into our 2015 International Conference
NextManagement Software: 5 Questions Before ChoosingNext

Contact Us

14401 Statler Blvd

Fort Worth, TX 76155

General Inquiry: 1-800-944-7368

Sales: 1-844-943-7368

  • English - US
    • English - UK
    • English - AU
    • English - ZA
    • Deutsch
    • Français
    • Español

Solutions

Heavy Equipment

Event and Tent
Aerial and Access
General
Recreational
Specialty
Portable Sanitation
Trench and Shore

Products

Essentials
Elite
eCommerce

POR One
Record360
PartyCAD

Resources

Pricing

Case Studies

Press Releases

Blog

Podcast

Company

About Us

Being EPIC

Meet the Team

Careers

Upcoming Events

 

Contact

Sales
Support
Facebook Instagram Linkedin Youtube

© 1983 – 2025 Point of Rental. All rights reserved.
Point-of-Rental is an Elavon Payments Partner & Registered MSP/ISO of Elavon, inc. Georgia
Privacy Policy / EU – Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie Settings Reject All Accept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
SAVE & ACCEPT