podcast
James Auerbach, ARA VP, Event Segment
When James Auerbach, the ARA’s Event Segment VP, was a kid, he thought he’d be a physical therapist, journalist, or a chef. Professionally, he’s officially
16 August 2021
RMS
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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.
The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.
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- Turn Data Into Direction
- Ask Questions. Get Immediate Answers
- Make Confident Lifecycle Decisions
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Works with the tools you already run.
Point of Rental unites the rental ecosystem. Seamlessly connect the tools, platforms, and partners you rely on. We deliver the partner solutions and integrations that keep your business moving. When your systems work together, everything runs faster.
Concrete Strategies
Concrete Strategies isn't a traditional rental outlet; they use Point of Rental to "rent" items out internally, avoiding the need to...
MK Equipment
MK Equipment left their inventory software behind and added Point of Rental several years ago, which made a big difference in their...
Rental Guys
With 11 locations throughout Northern California and Nevada, Rental Guys has a lot of equipment to track. That can be especially...
Lease Crutcher Lewis
The data within the software also drives Lease Crutcher Lewis' investments - they're able to see which equipment they need more of and...
Party Pro Rents
Point of Rental helps Party Pro Rents track tens of thousands of inventory items, manage a website, handle last-minute changes, and...
Chet's Rent-All
Chet's Rent-All used to use software that required multiple updates any time they wanted to change something, which would sometimes...
Kimps Ace Rental Place
While attending Point of Rental’s International Conference, Clint Kimps heard about the company’s plans to start a business consulting...
Crown Rental
The staff at Crown Rental remembers the frustration of training people to do inspections in a busy rental shop. That is, until they found...
Balcom Brothers, Inc.
For years, Balcom Brothers depended on limited, outdated software. They were outgrowing its functionality and it never...
Total Rental
Total Rental’s previous software was built to handle rental as it was - it was unable to work easily with a lot of the other software that...
ABC Rental Centers
ABC Rental Centers didn’t think they had a software problem in 2008, to be honest. Owner David Delk was attending a local ARA event...
Rental Solutions, Inc.
Rental Solutions, Inc. operates in a niche industry, so they were searching for a versatile, flexible, cloud-based rental software that would...
Colorado Party Rentals
Colorado Party Rentals was opening new locations and their previous software wasn’t able to handle inventory tracking at multiple locations...
Northside Tool Rental
Northside Tool Rental wanted software that would handle everything - from their inventory to their fleet to their employees and even their...
Big Ten Rentals
With 25+ deliveries a day to a service area that includes parts of Iowa, Wisconsin, Illinois, Missouri, and Minnesota, Big Ten Rentals wanted to...
Special Occasions Parties & Events
In 2008, Tegner and Special Occasions converted to Point of Rental. As they’ve grown, they add features that enhance functionality and...
Tents for Rent, LLC
The only “problem” Tents for Rent had is that they’re always looking for ways to improve and enhance their business. Their previous...
A Tool Shed Equipment Rentals
In 2002, A Tool Shed decided to trust Point of Rental with their business. They were one of the first multi-store locations to work with the company, giving them a lot of input...
Blue Tank & Pump Rental
The Blue Tank & Pump Rental team was pulling from paperwork, Excel, and a patchwork of software solutions to get the job done. This was...
Welcome Home Furniture Rental & Staging
With a 21,000 sq. ft. warehouse (furniture takes up quite a bit of space) and a smaller staff than is typical for such a warehouse, Welcome Home needed...
Race Day Events
Race Day Events in Fitchburg, Wisc. needed software that would show them what equipment was committed and where. They’d been...
Tejas Equipment Rental
Founded in 1975, Tejas Equipment Rental is a locally-owned and operated Texas company that strives every day to deliver a great...
Ideal Rent-All
Like so many now-Point of Rental users, Ideal Rent-All was frustrated with a lack of accessibility in their previous hire software...
Trinity Equipment Rentals
Trinity Equipment Rentals has been serving Southern California since 2011. They bring more than 100 years of industry experience to their interactions...
Construction Rental Inc.
Construction Rental Inc. was searching for Windows-based rental software in 2005. Their prior software was difficult to use and...
Aide Rentals & Sales
Aide Rentals & Sales used a competitor’s software for a number of years. They transferred to the company’s Windows-based product...
Peoria & Morton Rentals
Brad was just entering the rental industry in 2011 with Peoria Rentals. He wanted to make a long-term investment in his...
Apache Equipment Rentals
Apache was having problems with inventory tracking, converting contracts with damages into work orders, inability to track...
Party Reflections
In 2011, Chief Business Officer Jonas Hutchison and the team decided they needed to move quickly. “We made a decision and we told..."
Prime Time Party Rental
A devastating fire hit Prime Time Party Rental in November of 2006. In the middle of the night, the fire broke out in the warehouse...
Trench Shore Rentals
Trench Shore Rentals, like most trench shoring companies, deals with customers that are renting equipment for a long period of...
PDQ Rentals
Having a rapidly growing business and fleet can make it difficult to keep track of inventory, and PDQ was fighting that issue as well. In this case...
TBC Safety
TBC Safety had previously used a very cumbersome software system that took a great deal of time and effort. Often, it would miscalculate...
Skid-O-Kan
Skid-o-Kan had outgrown its route-mapping method. With an average of 2,000 units on rent, the task of dispatching service for twenty...
Star Rentals
One of the 50 largest rental stores in the US and the largest on the Pacific coast, Star Rentals was using an aging system that hadn't been updated for...
Busylad Rent-All
Busylad Rent-All was using paper loading and check-in sheets in their warehouse, which led to duplicate processes and lost paperwork. That's when...
Bristol Rent-All
Instead of putting up with software that wasn’t able to live up to their expectations, the Barkers came back quickly to Point of Rental...
South Jersey Party Rentals
In 2010, South Jersey Party Rentals was growing quickly...perhaps a little too quickly. As they searched for a rental software solution that would...
Event Essentials
Data in Event Essentials' previous system was difficult to access and even tougher to analyze, requiring pulling numbers from several locations and uniting...
Vellano Shoring
Vellano Shoring was looking to grow and they needed a software that would accommodate that. The spreadsheets they were using...
Wilson’s Rental & Landscape Supply
When Wilson’s Rental & Landscape Supply in Lincoln, Maine, started up, the company used cheap online software that seemed to work at first...
Elite Events and Rentals
At less than $1 million in annual revenue, Ahlgren thought perhaps his company “wasn’t ready yet” for Point of Rental, but...
Lift Works, Inc.
Management was growing frustrated with their previous software and realized they needed to get their team together...
Badger Rental Services
How do Shurling and Point of Rental ensure that Badger Rental Services is able to integrate new technologies to benefit the company?
Epic Event Rental
After purchasing the event rental division of A to Z Rental Center in Eden Prairie, Minn., owners Kim and Jeff Kim knew...
Price Rentals & Events
Who doesn’t want a bargain? Successful businesspeople spend money wisely, so naturally, we look for the best deals. The problem...
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FEATURED CONTENT
Rental Intelligence Suite Has Launched
Rental Intelligence Suite has launched its focused rollout for Point of Rental Elite customers. See how the platform helps rental leaders make better decisions.
Webinar Recap: AI-Powered Rental Intelligence Suite—From Reports to Decisions
Equipment visibility affects nearly every aspect of a rental business. Knowing where your assets are and how they're being used can make the difference.
The 2026 RER 100: Point of Rental Customers Shine
The RER 100 grew 6.1 percent to $46.2 billion in 2025 rental volume. Here's a look at the Point of Rental and Record360 customers who made this year's list.
Webinar Recap: How Matrix iQ and Point of Rental Help Rental Businesses Turn Fleet Data Into Actionable Intelligence
Equipment visibility affects nearly every aspect of a rental business. Knowing where your assets are and how they're being used can make the difference.
The Hidden Cost of Poor Inventory Visibility in Multi-Location Rental Businesses
Poor inventory visibility costs your rental business. Learn how your growing operations lose customer trust and revenue when data can't keep up.
COMPANY
PEOPLE & CAREER
FEATURED CONTENT
Point of Rental Software Recognised as One of The Australian's Best Places to Work for 2026
Melbourne, Australia – Point of Rental Software’s APAC business has been recognised as one of Australia’s Best Places to Work for 2026 by The Australian, highlighting the company’s commitment...
Syrinx 365 Customers Gain New Fleet Intelligence, Asset Tracking, and Theft Recovery Capabilities
Fort Worth, Texas — Point of Rental Software today announced a new partnership with Matrix iQ, giving Syrinx 365 customers access to telematics, asset tracking, and theft recovery solutions across...
Point of Rental Launches Rental Intelligence Suite
Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses
Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set...
Point of Rental Introduces Intelligent Phone Agent
Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss...
Point of Rental Software Acquires The Owl, Investing in Industry Leadership and Rental Expertise
Fort Worth, Texas — 3/1/2026 — Point of Rental Software, a global leader in rental management solutions, today announced the acquisition of The Owl, a rental data insights platform founded by industry...
