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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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The 2025 RER 100 Keeps Growing (in Companies Relying on Point of Rental)

The rental industry (and the RER 100) continued to grow last year, albeit a little more slowly than people have come to expect after the COVID-19 pandemic. This year’s RER 100 hit nearly $43.6 billion in rental revenue, a new record.

Edmonton, Canada’s All Choice Rentals bucked the slow-growth trend, leading Point of Rental’s 2025 RER 100 contingent with a 40.8-percent growth in rental revenue, one of only two companies on the list to top the 40 percent mark.

Three more companies using Point of Rental joined the list in 2025 after not being included last year: CanLift out of Burlington, Ontario, Canada; St. Joseph, Missouri’s Rental Supply; and Region Rents, from Chesapeake, Virginia. Way to grow!

It takes a lot to build a business that becomes one of the 100 largest on an entire continent; congratulations to everyone who made the list. Learn more about every company who made the 2025 RER 100 by checking out this month’s RER magazine.

RER 100 companies using Point of Rental to handle their rental processes:

RER 100 companies who rely on Record360 to document before and after inspections of their equipment:

Hugg & Hall, PDQ Equipment, Rental Guys and Mid Country Machinery also pair Record360 with their Elite software to handle digital inspections.

Congrats again to everyone on this year’s list!

Looking for software that’ll help you make your equipment rental business easier to run? Fill out the form below or email [email protected]; we’d love to work with you.

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Author: Brian Beaudry

Brian Beaudry is Point of Rental’s content marketing manager and the host of The Front Porch podcast, where he talks with rental leaders and Pointers about how they got into rental in the first place. Share your stories with him! Message him on LinkedIn or email [email protected].

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