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Dealership rental software

Sales, Service, Rental.
Your Software Runs All Three.

Point of Rental unifies sales, service, and rental in one system, so every customer, unit, and work order lives in one place, whether it's a sale or a rental.

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Three Ways Running Sales, Service, and Rental Apart Costs a Dealership.

None of these show up as one bad transaction. They show up as double work and a fuzzier picture of the business, quarter after quarter, until someone finally asks why.

  • Hierarchy iconA sale and a rental look like two customers to two systems

    Without one shared record, the same customer gets entered twice and the same unit lives in two systems with two different histories.

  • Checklist iconA paper checklist in the service bay is a liability the moment it's missing

    Manual inspections and service orders slow the bay down, and a condition dispute with no photo to back it up turns into your word against theirs.

  • Pie chart iconReporting split across systems means nobody sees the whole business

    A KPI that matters to a service manager isn't the one that matters to a sales lead, and neither of them can see the full picture without someone stitching two systems together.

A Rental Customer and a Sales Customer Look Like Two Different People to Two Different Systems.

Most rental software stops at the rental counter, and most dealership management systems were never built for rental at all. Running both means double entry, two histories for the same unit, and no single place to see the whole relationship.

Point of Rental manages new and used equipment sales alongside your rental fleet in the same system, so every customer, unit, and transaction lives in one record, whether it started as a sale or a rental.

  • Sales and rental, one system

    Track new and used equipment sales the same place you track your rental fleet, no second system to reconcile.

  • One record per customer and unit

    A customer or a piece of equipment has one history, whether it came through the sales floor or the rental counter.

Screenshot of a boat's sales and rental history unified under one customer record, showing 24 rentals and 3 purchases with no double entry

Work Doesn't Stop at the Front Counter, but Your Software Might.

Sales staff, service techs, delivery drivers, and counter staff all need the same accurate information, and a system tied to one desk means someone is always working from an outdated answer.

Point of Rental puts real-time customer, unit, and task information in reach of every role, wherever they're standing, with clear action items so nothing waits on someone getting back to a desk.

  • Built for every role

    Sales, service, and counter workflows are designed around how each role actually works, not one generic screen.

  • Real-time updates, anywhere

    Customer and equipment information updates the moment it changes, so the field sees the same answer as the counter.

Screenshot of a side-by-side UTV's real-time status alongside action items assigned by role to sales, service, and delivery staff

A Paper Checklist in the Service Bay Is a Liability the Moment It Goes Missing.

Manual inspections and service orders slow the bay down, and a condition dispute with no photo to back it up turns into your word against theirs.

Point of Rental replaces paper with customizable digital checklists, automated service order creation, and condition photo verification, so every inspection is documented and every workflow can be analyzed for where time is actually going.

  • Customizable digital checklists

    Build inspection and service checklists around your own process, tracked by employee and by equipment.

  • Photos back up every condition call

    Condition photo verification settles disputes before they start and gives service orders a paper trail that isn't paper.

Screenshot of an 18-minute paperless inspection on a zero-turn mower with all items passed and condition photos attached from four angles

Software Should Save You Money, Not Just Track It.

Reporting split across a sales system and a rental system means nobody sees the whole business at once, and a KPI that matters to a service manager isn't the one that matters to a sales lead.

Point of Rental catalogs hundreds of reports and lets you customize KPIs by role, all accessible from a browser, so every part of the business sees what matters to it without waiting on someone else to run a report.

  • Hundreds of cataloged reports

    Pull the report you need without building it from scratch every time.

  • KPIs by role, web-based

    Sales, service, and rental teams each see the numbers that matter to them, from anywhere with a browser.

Screenshot of a role-based reporting dashboard with 200+ standard reports, next to a golf cart fleet's 68% utilization and 41% gross profit

No Single System Does Absolutely Everything a Dealership Needs.

A dealership's tech stack rarely starts and ends with one vendor, and forcing every tool into one platform usually means giving something up.

Point of Rental integrates with the industry-leading tools you already rely on, and rounds out the system with Rental eSign, dispatching, CRM, and UnlockIt smart lockers for 24/7 self-service pickups.

  • Integrations with industry leaders

    Connect the tools you already use instead of replacing them.

  • Mobile apps, eSign, and 24/7 lockers

    Rental eSign captures signatures anywhere, dispatching keeps deliveries on schedule, and UnlockIt lets customers pick up or return equipment without staff on-site.

Screenshot of a connected software stack including CRM, Rental eSign, and dispatching, next to a trailer with a 24/7 UnlockIt pickup badge

Every Dot in Your Data Is a Point. Connect Them.

Add the Rental Intelligence Suite and the sales, service, and rental data you already track becomes direction: an AI-powered analytics layer built to answer the question every dealership asks eventually, which units are worth selling, which are worth keeping in the fleet, and which are quietly costing you money.

  • AI Insights surface underperforming equipment and rising service costs before they eat into margin.
  • Ask in plain language and get immediate answers, no report building, no dashboard hunting.
  • Sales and rental data together inform whether a unit's next chapter should be a sale or another rental cycle.
  • Confident fleet decisions come from seeing the full picture across sales, service, and rental in one place.
Explore the Rental Intelligence Suite
Rental Intelligence Suite dashboard with recommendation quality, OEC distribution, disposition agent summary, and monthly revenue and repair cost trends

Built for Dealerships That Sell, Service, and Rent, Not Just One of the Three.

Dealership rental has needs most general rental software, and most dealership management software, treats as somebody else's problem. Here's how Point of Rental stacks up against running a separate system for each side of the business.

Capability
Point of Rental
Separate DMS + rental software
Sales + rental management
New and used equipment sales and your rental fleet managed in one system, one customer and unit record
Separate systems with double entry and no shared history
Anywhere access
Real-time customer, unit, and task information reachable by every role, wherever they're working
Information tied to one desk, out of date the moment someone leaves the counter
Paperless inspections & service
Customizable digital checklists, automated service orders, and condition photo verification built in
Paper checklists and manual service orders disconnected from the rest of the business
Reporting & KPIs
Hundreds of cataloged reports and role-based KPIs, accessible from any browser
Reporting split across systems, with no single view of the whole business
Integration ecosystem
Built to integrate with the industry-leading tools dealerships already rely on
Closed systems that force you to replace tools you already use
Mobile & self-service
Rental eSign, dispatching, CRM, and UnlockIt smart lockers built into the same system
Bolt-on tools that don't share data with the rest of your software
AI-powered insight
Rental Intelligence Suite adds AI insights, plain-language queries, and ROI-backed decisions across sales and rental
No AI layer, insight means building the report yourself
Industry experience
40+ years building rental software, refined against nearly every edge case a dealership can throw at it
Newer entrants still finding out what they missed

"Point of Rental has made a HUGE difference for us!"

Matt Widing Equipment dealer and rental business, verified review
  • 5,000+ rental businesses served
  • 80+ countries supported
  • 40+ years building rental software
  • 98.4% of support calls resolved first call

Questions, Answered.

What features does Point of Rental offer for dealerships that also rent equipment?

Point of Rental combines unified sales and rental management, anywhere access for every role, paperless digital inspections and service orders, reporting and KPIs by role, and an integration ecosystem with mobile self-service tools, all built to run a dealership's sales, service, and rental operations from one system.

Can I manage new and used equipment sales alongside my rental fleet in the same system?

Yes. New and used equipment sales are tracked in the same system as your rental fleet, so a customer or a unit has one record and one history, whether it came through the sales floor or the rental counter, instead of living in two disconnected systems.

How do I access customer and equipment information when I'm not at the counter?

Sales, service, and counter workflows are built around how each role actually works, with real-time customer, unit, and task information reachable wherever staff are standing, so the field and the front counter are always looking at the same answer.

How does paperless inspection and service work?

Customizable digital checklists replace paper, tracked by employee and by equipment, and can trigger automated service order creation. Condition photo verification documents equipment state at each step, and workflow analysis shows where time in the process is actually going.

What reporting and KPI tools are available?

Point of Rental catalogs hundreds of reports and lets you customize KPIs by role, all accessible from a browser, so sales, service, and rental teams can each see the numbers that matter to them without waiting on a report from someone else.

What integrations and mobile tools does Point of Rental support?

Point of Rental integrates with industry-leading tools dealerships already rely on, and rounds out the system with Rental eSign for signatures from anywhere, dispatching to keep deliveries on schedule, CRM, and UnlockIt smart lockers for 24/7 self-service pickups and returns.

Start Performing.

See how Point of Rental brings sales, service, and rental into one system, with your customers, your units, and your questions.

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