Straightforward Operations.
Built to Run on Essentials.

Point of Rental Essentials gives growing rental operations the reporting, billing, and mobile tools to run without the learning curve.

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Selection of Essentials screens: rental contract workflow, pricing breakdown, asset location map, mobile item listing, digital signature, and equipment status dashboard

“View equipment from multiple stores at once. We are able to capture more income. Game changer.”

“The gold standard of rental software. Feature rich. Wonderful system to manage rental availability.”

“Allows us to better track our inventory and communicate easier. We stay ahead of our competitors.”

“Our business has grown volumes. POR helped us with the expansion. Now our stores run smoothly.”

“Being able to view our largest rental items & day to day sales has helped us grow our business.”

“Best decision for our company. Whether you are a big firm or a very small firm like mine, this software is a must.”

“As an expanding business, it has made managing multiple depots easier & streamlined our business.”

“This software really was a turning point in our company's growth and is something I wish we'd done sooner.”

“Way more robust than our previous software. Overall a solid product that offers us growth.”

Straightforward Operations, with a Faster Learning Curve.

Essentials users span the rental spectrum: event, equipment, bike, camera, AV, boat, and more. With 500+ years of combined in-store rental experience behind the product, Essentials gives growing operations an easy, cloud-based way to outperform the competition.

Up and running fast

Cloud-based from day one, so there's no server to babysit and no lengthy rollout before you're taking your first reservation.
Billing that runs itself

Set your billing intervals once and Essentials keeps invoicing, even on metered and long-term rentals, until every item comes home.
Equipment you can trust

Scheduled maintenance and a full equipment log keep unsafe or unready items out of the schedule automatically.

Every Dot in Your Data Is a Point. Connect Them.

Add the Rental Intelligence Suite to Essentials and the contracts, invoices, and inspections you already log become a strategic directional guidepost: an AI-powered analytics layer that turns utilization, revenue, and fleet age into answers you can act on.

AI Insights surface underperforming equipment and rising cost trends before they cost you.
Ask in plain language and get immediate answers, no report building, no dashboard hunting.
Role-specific dashboards give owners, operations leads, and multi-location managers the view that matters to them.
Confident lifecycle decisions come from knowing when to keep, fix, or sell an asset using ROI, age, and performance thresholds.

Explore the Rental Intelligence Suite

Rental Intelligence Suite dashboard with recommendation quality, OEC distribution, disposition agent summary, and monthly revenue and repair cost trends

Everything You Need, Nothing You Don't.

Essentials acts like it's been there before because it has. With 40+ years of developing rental software and 500+ years of in-store experience on staff, we understand the tools rental businesses need to be successful.

A clear path to enterprise

Outgrow other rental software and you rip and replace everything. Essentials sits inside the Point of Rental ecosystem, so growing into Elite or Syrinx 365 means more capability, not starting over.
Multi-industry breadth

Equipment, party and event inventory, tools, or any combination. Essentials' workflows, catalog, and reporting are built for how rental businesses actually operate.
Cloud-native, accessible anywhere

Nothing to install, no servers to maintain, no version to update. Your team works from any browser, at the counter, in the warehouse, or in the field.
Ease of use

Reports are easy to find, customer-facing steps make sense, and training goes fast because the software doesn't get in the way.

60 secto build a rental contract, start to finish, on average
Kits & bundles

Set up unserialized kits on the back end (canvases, poles, and stakes as one tent) so counterstaff select a single item while inventory tracks every component underneath.
Maintenance & work orders

Built-in maintenance scheduling and work order management from day one, no upgrades required. Track service history and catch problems before equipment goes out the door.
Rental insight

See every angle of your business, including gain/loss, ROI, utilization, and customer data, without building a single report from scratch.

100+built-in reports, ready on day one
Robust accounting features

Billing, invoicing, purchase orders, and core financial workflows run natively, so your books stay current without jumping between systems. Connect QuickBooks or Sage whenever you're ready.

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Meet Customers Where They Already Are.

Business happens 24/7. Essentials gives you the tools to handle customer needs as they arise, from online rentals to electronic signatures to automated messaging, and keeps the relationship going with the Consumer Portal.

Built-in eCommerce

Browser window icon with a dashboard layout

Consumer Portal

Automated email & SMS

Multistore availability

Integrated CC processing

Monitor icon displaying a pie chart report

Kiosk

Electronic signatures

Built-in eCommerce

Rates, availability, and specs stay live on your online store, optimized for mobile, with optional overbooking. Smart Suggestions recommends add-on items customers are likely to want, based on what actually rents together.

Consumer Portal

Customers see items on rent, balances, and due amounts, and view, print, or pay quotes, contracts, and invoices without calling your office.

Automated email & SMS

Easily customized quote, reservation, and invoice templates go out automatically, with reminders before items are due back.

Multistore availability

Customers set a home store and see inventory there and at your other locations; we can even route drop-offs and transfers between them.

Integrated CC processing

End-to-end encryption and card-based tokenization let your team safely store and share customer payment data across locations.

Kiosk

Customers enter their information with a driver's license scan, pre-authorize a card, and pick their items while they wait.

Electronic signatures

Collect signatures on a tablet at the counter or from anywhere by email; every signature is stored and organized for easy retrieval.

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Built Different from Typical Rental Software.

Most rental software makes you choose between easy and capable. Essentials doesn't; here's how it stacks up against the tools growing rental businesses usually start with.

Capability

Essentials

Typical rental software

Scalability & deployment

Cloud-native, ready to grow with you

Local installs; scaling costs extra

Inventory & order management

Real-time tracking, kits, upsells, and subrentals

Basic tools with limited multi-item tracking

Paperless documentation

Digital waivers, contracts, signatures, and COIs

Physical paperwork or a bolted-on tool

Online booking & eCommerce

SEO-friendly storefront, 24/7 self-serve booking

Minimal or no online booking

Accounting & payments

Built-in QuickBooks Online and Sage sync

Manual syncing or third-party billing

Reporting

100+ built-in reports, ready on day one

A handful of rigid, hard-to-customize reports

"The solution you provided is perfect, and it was done with speed and class. You should be commended and I will not hesitate to say how amazing the team at Point of Rental are to work with."

Darren J. Moore Run Your Show Resources

5,000+ rental businesses served
80+ countries supported
40+ years building rental software
98.4% of support calls resolved first call

Questions, Answered.

What is Point of Rental Essentials?

Essentials is Point of Rental's cloud-based rental management software built for straightforward operations: it handles inventory control, contract writing, billing, and reporting without demanding a steep learning curve.

Who is Essentials built for?

Essentials fits rental businesses across the spectrum, from event and equipment rental to bike, camera, AV, and boat, that want an easy startup and room to grow without unnecessary complexity.

How much does Essentials cost?

Pricing depends on your fleet size, number of locations, and the features you need, so we quote it after learning about your operation rather than publishing a one-size price. Get a demo and we'll walk through pricing built around what you actually run.

Can Essentials grow with my business?

Yes. Essentials is cloud-based and scales horizontally and vertically, and its own API means it keeps working with the software you already run as your operation grows.

Which accounting systems does Essentials integrate with?

Essentials integrates with QuickBooks Online and Sage, with automated invoicing and support for both metered and long-term rental billing.

Does Essentials work with the Rental Intelligence Suite?

Yes. The Rental Intelligence Suite is an AI-powered analytics add-on that works on top of Essentials' data, surfacing underperforming assets, answering plain-language questions, and guiding equipment decisions with role-specific dashboards.

What is Smart Suggestions?

Smart Suggestions is a machine-learning feature that recommends additional rental or sale items in your online store based on what customers actually rent together, turning routine bookings into extra add-on revenue.

Can my team use Essentials away from the counter?

Yes. The Essentials mobile app lets you scan items in and out, view delivery and pickup details, and take payments from anywhere, and the Consumer Portal keeps your customers self-served too.

How do I see Essentials in action?

Book a personalized demo and we'll walk you through Essentials using scenarios from your own operation before you commit to anything.

Start Performing.

See how Essentials runs a straightforward rental operation, with your inventory, your processes, and your questions.

Get a Demo

Works with the tools you already run.

MK Equipment

Scale across locations without losing control

Point of Rental celebrates giving with the cowshed

Works with the tools you already run.

MK Equipment

Scale across locations without losing control

Point of Rental celebrates giving with the cowshed

Straightforward Operations.
Built to Run on Essentials.

Straightforward Operations, with a Faster Learning Curve.

Up and running fast

Billing that runs itself

Equipment you can trust

Every Dot in Your Data Is a Point. Connect Them.

Everything You Need, Nothing You Don't.

A clear path to enterprise

Multi-industry breadth

Cloud-native, accessible anywhere

Ease of use

Kits & bundles

Maintenance & work orders

Rental insight

Robust accounting features

Meet Customers Where They Already Are.

Built-in eCommerce

Consumer Portal

Automated email & SMS

Multistore availability

Integrated CC processing

Kiosk

Electronic signatures

Built Different from Typical Rental Software.

Questions, Answered.

Start Performing.

Works with the tools you already run.

MK Equipment

Scale across locations without losing control

Point of Rental celebrates giving with the cowshed

Straightforward Operations.Built to Run on Essentials.

Straightforward Operations, with a Faster Learning Curve.

Up and running fast

Billing that runs itself

Equipment you can trust

Every Dot in Your Data Is a Point. Connect Them.

Everything You Need, Nothing You Don't.

A clear path to enterprise

Multi-industry breadth

Cloud-native, accessible anywhere

Ease of use

Kits & bundles

Maintenance & work orders

Rental insight

Robust accounting features

Meet Customers Where They Already Are.

Built-in eCommerce

Consumer Portal

Automated email & SMS

Multistore availability

Integrated CC processing

Kiosk

Electronic signatures

Built Different from Typical Rental Software.

Questions, Answered.

Start Performing.

Straightforward Operations.
Built to Run on Essentials.