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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Point of Rental Enhances Salesforce Integration

salesforce integration, represented by a folder connecting to several different nodes

Direct API Architecture Adds Key Functionality

FORT WORTH, Texas — Point of Rental’s Elite Advanced product now gives rental operators a direct API integration to Salesforce. The updated integration takes advantage of API architecture to provide enhanced stability while improving data updating speed, security and functionality.

“Our Elite API continues to grow and offer more and more integration opportunities,” said John Wooten, product manager for Elite. “We’re really excited to not only improve the reliability of the integration but to also increase the functionality by syncing the item database so users can view contract line items in Salesforce.”

Existing data mapping – including account information, contact information, and call logs – continues to be supported in the new integration. By supporting contract line items, users will have a quicker, more comprehensive view of each opportunity in Salesforce, allowing them to better serve each customer and maintain relationships.

Point of Rental is constantly adding innovative features to its software to make it easier to run a rental business. Find out how these features can benefit your team and your business at pointofrental.com.

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More Press Releases

Point of Rental Launches Rental Intelligence Suite

Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set of AI-powered tools that help rental businesses turn complex data into clear, useful insights. Rental Intelligence Suite is built for the rental

Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls

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