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RMSOther productsRental Intelligence Suite
Elite

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.
Essentials

An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.
Use it with Point of Rental
POR OneBring your RMS to your mobile device.
eCommerceWeb design, online storefront & payments.
Use it with any software
Record360The world's top inspection app.
Rental Intelligence Suite
  • Turn Data Into Direction
  • Ask Questions. Get Immediate Answers
  • Make Confident Lifecycle Decisions
See it in action
IndustriesIntegrationsCase studies
Heavy Equipment Event & Tent General Tool Aerial & Access Dealership
Recreational Specialty Portable Sanitation Trench & Shoring

Works with the tools you already run.

Point of Rental unites the rental ecosystem. Seamlessly connect the tools, platforms, and partners you rely on. We deliver the partner solutions and integrations that keep your business moving. When your systems work together, everything runs faster.

See all integrations
MK Equipment
MK Equipment

Unlocking purchase orders, partial-day rentals, and tighter security they didn't know they had.

Read more
LearnDiscoverFeatured content
Case StudiesReal rental success stories with measurable results.
BlogInsights, tips, and trends to grow your rental business.
Press ReleasesLatest news and announcements from Point of Rental.
PodcastsRental Experts and customer voices on demand.
WebinarsLive and on-demand training and product deep-dives.
Current CustomersTraining, consulting, events, and support to help you get more from Point of Rental.
Upcoming EventsFind us at various tradeshows throughout the year and come talk to us in person!
Scale across locations without losing control

Manage inventory, communication, and operations across every branch.

Read more
LearnDiscoverFeatured content
About UsDriving innovation in rental since 1982. Learn our story.
FAQsQuick answers about our products, pricing, and support.
Meet the TeamBehind the software: Real people, real purpose.
CareersJoin one of Inc's Best Places to Work.
Contact UsNeed support or want to talk sales? Reach out anytime.
Point of Rental team
Point of Rental celebrates giving with the cowshed

Lorem ipsum dolor sit amet, conseetur adipiscing elit. Quisque lus ultricies.

Read more
Get a Demo
Get a Demo
RMS
Elite

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.
Essentials

An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.
Other products
Use it with Point of Rental
POR OneBring your RMS to your mobile device.
eCommerceWeb design, online storefront & payments.
Use it with any software
Record360The world's top inspection app.
Rental Intelligence Suite
Rental Intelligence Suite
  • Turn Data Into Direction
  • Ask Questions. Get Immediate Answers
  • Make Confident Lifecycle Decisions
See it in action
Industries
Heavy Equipment Event & Tent General Tool Aerial & Access Dealership Recreational Specialty Portable Sanitation Trench & Shoring
Integrations

Works with the tools you already run.

Point of Rental unites the rental ecosystem. Seamlessly connect the tools, platforms, and partners you rely on. We deliver the partner solutions and integrations that keep your business moving. When your systems work together, everything runs faster.

See all integrations
Case studies
MK Equipment
MK Equipment

Unlocking purchase orders, partial-day rentals, and tighter security they didn't know they had.

Read more
Learn
Case StudiesReal rental success stories with measurable results.
BlogInsights, tips, and trends to grow your rental business.
Press ReleasesLatest news and announcements from Point of Rental.
Discover
PodcastsRental Experts and customer voices on demand.
WebinarsLive and on-demand training and product deep-dives.
Current CustomersTraining, consulting, events, and support to help you get more from Point of Rental.
Upcoming EventsFind us at various tradeshows throughout the year and come talk to us in person!
Featured content
Scale across locations without losing control

Manage inventory, communication, and operations across every branch.

Read more
Learn
About UsDriving innovation in rental since 1982. Learn our story.
FAQsQuick answers about our products, pricing, and support.
Discover
Meet the TeamBehind the software: Real people, real purpose.
CareersJoin one of Inc's Best Places to Work.
Contact UsNeed support or want to talk sales? Reach out anytime.
Featured content
Point of Rental team
Point of Rental celebrates giving with the cowshed

Lorem ipsum dolor sit amet, conseetur adipiscing elit. Quisque lus ultricies.

Read more
Pricing

Press Releases

Point of Rental Logo Reveal
Company News

Point of Rental unveils new brand: Performance is the point

Fort Worth, Texas – Point of Rental Software today introduced a new brand identity, moving the company beyond rental management software and into a category it calls the Rental Performance System, or RPS. The rebrand carries a new tagline: Performance is the point. For more than 40 years, Point of Rental has helped rental and hire businesses track fleets, record transactions, and run reports, the core work of rental management software, or RMS. The new brand positions the company’s technology a step beyond that. An RMS records what happened. An RPS does something about it. “Rental management shows what has

Read More »
September 1, 2026
2026 Inc 5000
Company News

Point of Rental Named to Inc. 5000 for Eighth Consecutive Year

Fort Worth, Texas — Point of Rental Software has been named to the 2026 Inc. 5000, Inc.’s annual ranking of the fastest-growing private companies in America. The recognition marks the company’s eighth consecutive appearance on the list and its 11th overall since 2014. Point of Rental’s three-year revenue growth of 108 percent from 2022 to 2025 placed it at No. 2,891 overall. Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit,

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August 14, 2026
Hire26 Collage
Company News

Point of Rental Software Recognised as One of The Australian’s Best Places to Work for 2026

Point of Rental Named One of Australia’s Best Places to Work for 2026 Melbourne, Australia — Point of Rental Software’s APAC business has been recognised as one of Australia’s Best Places to Work for 2026 by The Australian, highlighting the company’s commitment to building a high-performing workplace where people can do their best work. The annual awards, presented by The Australian in partnership with workplace engagement specialists WorkL, recognise organisations that excel in creating workplaces where employees are engaged, empowered, and supported. Winners are assessed using employee feedback across key drivers including wellbeing, empowerment, job satisfaction, recognition, information sharing, and

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July 22, 2026
Matrix iQ Fleet Management
Company News

Syrinx 365 Customers Gain New Fleet Intelligence, Asset Tracking, and Theft Recovery Capabilities

Fort Worth, Texas — Point of Rental Software today announced a new partnership with Matrix iQ, giving Syrinx 365 customers access to telematics, asset tracking, and theft recovery solutions across the United Kingdom. As demand for telematics and asset tracking continues to grow across the rental industry, Point of Rental is helping Syrinx 365 customers connect with a trusted provider that understands the unique needs of hire businesses. The partnership simplifies the process of evaluating, implementing, and supporting telematics solutions, allowing customers to focus on improving visibility, security, and operational efficiency. The partnership gives Syrinx 365 customers a simple path

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June 16, 2026
Company News

Point of Rental Launches Rental Intelligence Suite

Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set of AI-powered tools that help rental businesses turn complex data into clear, useful insights. Rental Intelligence Suite is built for the rental industry. It combines artificial intelligence and machine learning with more than 40 years of rental expertise and the depth and breadth of data drawn from thousands of rental businesses. This foundation helps owners and managers understand performance, spot risks, and plan for growth with greater clarity. “Rental businesses run on

Read More »
March 12, 2026
Company News

Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls around the clock and handles common customer requests in real time, including: Inventory and job consultations Providing pricing Creating quotes Checking availability Logging missed rental opportunities Looking up customer information Accessing contract details Processing call-offs and scheduling pickups By integrating directly with Point of Rental’s new Rental Intelligence Suite, the

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March 2, 2026