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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Point of Rental unites the rental ecosystem. Seamlessly connect the tools, platforms, and partners you rely on. We deliver the partner solutions and integrations that keep your business moving. When your systems work together, everything runs faster.

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Point of Rental’s Public API earns RER’s IPA for Computer Software

FORT WORTH — Point of Rental’s Public API was awarded RER’s 2022 Innovative Product Award for Computer Software, marking the ninth consecutive year the company has earned the honor. 

“Point of Rental’s people are always excited to make the extra effort to work out a solution,” said Point of Rental CEO Wayne Harris. “Our public API allows our software to work with the many products that businesses across the industry use in the same way. We’re excited to see all the connections people are able to make with our software.”

Point of Rental’s Public API allows companies to pair Point of Rental with other powerful software solutions to better connect every aspect of their business. This allows hire businesses to use the software of their choice to achieve their goals – whether it’s Salesforce as a CRM, Netsuite or EBS as an ERP, etc. without requiring a native integration.

Point of Rental is constantly innovating with their software and service to benefit the hire industry. Find a software solution that will benefit your business at pointofrental.com.

About Point of Rental Software

Point of Rental Software provides smart, scalable hire and inventory management software to over 5,000 business locations of all sizes and industries. With offices in the UK, USA, Australia, Canada and South Africa, Point of Rental offers the global hire and hire industry award-winning software and unparalleled customer support. To learn how Point of Rental can benefit your business, call 844-943-7368, visit pointofrental.com or email [email protected].

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More Press Releases

Point of Rental Launches Rental Intelligence Suite

Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set of AI-powered tools that help rental businesses turn complex data into clear, useful insights. Rental Intelligence Suite is built for the rental

Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls

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