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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Josh Nickell, ARA VP, Equipment Segment

Josh Nickell likes his steaks with a reverse sear and his metaphors to be orchestra-related.

He’s helped build a rental business and worked in rental software (full disclosure: he worked at Point of Rental, so we discussed his time here a bit).

Now he’s able to use his knowledge and leadership abilities to benefit the entire rental industry at the ARA. Basically, he’s excellent at a lot of things. His English and Scottish accents, though, need a lot of work, as listeners will discover. Apparently, we didn’t send him over there for long enough.

If you’d like to hear more of our conversations with rental leaders, you can subscribe to Point of Rental on Apple PodcastsGoogle PodcastsSpotify, or Stitcher. If you’d have suggestions for someone in the industry to interview, let us know about it!

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