Turn Data Into Direction
New Workflows Provide Better User Experience, More Rentals, Fewer Abandoned Carts
FORT WORTH, Texas — Point of Rental’s cloud-based Essentials software has overhauled how online rentals work for its users. The updates prioritize user experience, making the online rental process as easy as possible for customers.
“As ecommerce evolves, so do we,” said Essentials’ Product Owner John Wooten. “The new process aligns with standard ecommerce processes for retail businesses, making it easier for consumers to rent from our users.”
The update allows for full searchability of a rental business’s entire catalog, as well as the ability to easily compare products by both specs and price. Consumers can easily add sale or additional rental items and see clearly what they’ve rented in the checkout process.
An updated check-out process allows consumers to create an account, speeding up future rentals, or simply to check out as a guest. They can also self-select pickup or delivery, how they’d like to handle returns, and add any special requests. Consumers can either request a quote or reserve an item; if the business uses Point of Rental Pay, they’ll be able to pay painlessly online.
Early adopters have seen rental add-on revenues jump 40 percent and cart abandonment rates drop dramatically since implementing the new web storefront. Users can easily adjust dates, see item availability, and find related rental options, enhancing customer satisfaction.
For now, the new web storefront is for Essentials users only; the new look will be available with Point of Rental’s other products in upcoming months.
To see Essentials’ new web storefront in action, visit Point of Rental’s YouTube page or sign up to get a demo at pointofrental.com.
