Introducing the first Customer Rewards software in the rental industry.

Point of Rental Creates Industry-First Customer Rewards App

Point of Rental Software unveiled the first Customer Rewards app in the rental industry in its version 2016 update, enabling rental businesses around the world to easily manage a customer loyalty program.

According to a study conducted by the American Rental Association, rental customers want loyalty programs – developing a rewards program is one of the ARA’s Top 5 sales and marketing recommendations for rental store owners. Up to 50% of professional renters (specifically, contractors and event planners) base their rental store decision on familiarity or customer service; customer rewards programs help rental stores build that familiarity.

Point of Rental’s app, the first of its kind in the rental software industry, allows rental stores to encourage lifelong customers and build brand loyalty. With this feature, a store owner can define the percentage of each type of income to reward the customer with.

When a customer rents an item, rewards will automatically accrue in their account based on the defined parameters. These rewards can then be used on future rentals. It’s also easy to set expiration dates, increasing a sense of immediacy about returning. Reward accrual and expiration are automatically handled by the system, which will notify the counter person when rewards are available to be applied to the current contract.

For a limited time, current Expert and Elite customers should contact Point of Rental’s sales team to enable their Customer Rewards feature for free. Customer Rewards will be available to new customers as an add-on to the Expert and Elite packages.

Interested parties can see a demo of Point of Rental’s Customer Rewards feature by submitting a contact form at or by visiting booth #3350 at The Rental Show in Orlando.

About Point of Rental Software

Point of Rental provides rental and inventory management software solutions that connect people from every rental vertical and job role, empowering them with the tools they need to streamline operations and grow strategically. For more than 35 years, Point of Rental has led industry innovation, earning dozens of innovation and service awards for rental software. As a four-time Inc. 5000 fastest growing company, the company serves customers in 80 different countries from offices in Dallas, London, Melbourne and Johannesburg. Fill out the form below to find out how a team with 600+ years of on-site rental experience can get you where you want to be.

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