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Point of Rental Software Reveals New Branding to Support Growth


Point of Rental® Software, Inc., a premier provider of award-winning rental and inventory management software, announces the release of new branding, including a new logo, colors, and product names. With customer growth at an all-time high and the company’s Australia office opening in January, Point of Rental opted for the brand makeover not only to differentiate its products, but also to better reflect that growth.

President and CEO, Wayne Harris said, “At Point of Rental, we are constantly thinking of innovative ways to help make our customers successful. Most companies don’t realize the breadth or depth of our rental management software options. We feel that this new branding better identifies our products and will allow us to better express who we are and why we do what we do.”

Point of Rental’s roots begin in 1982 when three NASA engineers opened a rental store in Texas. Quickly finding that existing rental and inventory management software was clunky, slow, and too unreliable for these new business owners who had previously worked on software for the lunar lander, they decided to write their own. Consequently, Point of Rental Software was developed behind the counter of their rental store, giving basis to the company’s claim that rental insight is the DNA of their software.

Founder and President of Artistry Labs, Richard Reising said, “The most unique aspect of Point of Rental is that they aren’t just software people who do rental, they are rental people who design great software. Rental isn’t just what they do, it’s who they are, and that means they can provide an entirely new level of customer support.”

Offering three levels of rental management software, Point of Rental provides the industry with cutting-edge technology, including recent award-winning innovations in cloud-based software, Mobile WorkForce, and Contract Fulfillment with RFID capabilities. RentalEssentials offers easy, online rental and inventory software that is perfect for straightforward rental operations looking for an all-in-one solution. RentalExpert provides robust, rental management software for advanced rental businesses looking to optimize complex operations. And, RentalElite delivers customized enterprise resource planning (ERP) software for world-class corporations looking to integrate rental their way.

Point of Rental’s new tagline, “Constantly Innovating for your Success,” succinctly describes the company’s desire to provide best-in-class software for businesses worldwide.

See Point of Rental’s brand reveal video and hear what customers are saying about it at

About Point of Rental Software

Point of Rental provides rental and inventory management software solutions that connect people from every rental vertical and job role, empowering them with the tools they need to streamline operations and grow strategically. For more than 35 years, Point of Rental has led industry innovation, earning dozens of innovation and service awards for rental software. As a four-time Inc. 5000 fastest growing company, the company serves customers in 80 different countries from offices in Dallas, London, Melbourne and Johannesburg. Fill out the form below to find out how a team with 600+ years of on-site rental experience can get you where you want to be.

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