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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Point of Rental Returns to Inc. 5000’s Fastest-Growing Companies List

Point of Rental was named one of Inc. 5000's Fastest-Growing Companies in America in 2016

Point of Rental Software burst back into Inc. Magazine’s “Inc. 5000” list of the fastest-growing private companies in America in 2016, posting a three-year growth rate of 76 percent. Point of Rental shares the honor with other industry leaders that gained early exposure as members of the Inc. 5000, including Microsoft, Yelp, Pandora, Timberland, Vizio, Chobani, Oracle, and Zappos.com.

“It’s great to make the [Inc. 5000] list again,” said Point of Rental CEO Wayne Harris. “We couldn’t grow our business unless we were helping others grow theirs by providing excellent products and customer service. Returning to the list reflects that we’ve done a great job of doing that, and reinforces our commitment to growing again this year.”

Headquartered in the Dallas metroplex, Point of Rental got its start in 1983, when many rental stores were just beginning to computerize, and they have been innovating ever since. In addition to its flagship rental and inventory management system, Rental Expert, the company developed Rental Essentials, an award-winning, cloud-based product, in 2014, and launched its customized ERP rental management software, Rental Elite, earlier this year, setting themselves and their customers up for future growth.

“Keeping pace with the speed of technology and keeping customers ahead of the curve couldn’t happen without a great team of employees dedicated not only to forward thinking, but also to outstanding customer care,” Harris said.

The Inc. 5000 list takes growth from 2012 through 2015 into account, but Point of Rental is poised to ensure they’ll be on the list in 2017 as well. In July, Point of Rental acquired UK-based Syrinx by Higher Concept Software, merging two industry leaders and creating a company that serves 4700-plus customer locations around the world.

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Point of Rental Launches Rental Intelligence Suite

Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set of AI-powered tools that help rental businesses turn complex data into clear, useful insights. Rental Intelligence Suite is built for the rental

Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls

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