Point of Rental Software, a leading provider of rental and inventory management software, recently completed a study of the impact online store orders are having on rental business revenues. The company offers three products serving businesses of all sizes and levels of complexity, and while each product offers an online store feature, the study was centered on Point of Rental Essentials which is an award-winning cloud-based product for straightforward rental and inventory needs.
One client interviewed in the study reported that first quarter store earnings were up approximately 30% after implementing the feature. “That is a pretty incredible jump for a first quarter and that’s our slow season,” said Kim Kim, owner of Epic Event Rental in Eden Prairie, Minnesota.
The online store feature allows businesses to provide their customers with 24/7 access to see availability, get quotes and reserve items, while also offering a customer portal, which allows customers access to their accounts, where they can view orders, cancel bookings and make secure online store payments. Not only are stores having an increase of orders coming through due to this feature, but it is also decreasing customer wait time and saving employees time with the ability for users to create an account and enter credit card information for non-refundable deposits.
During a period of Epic Event Rental’s slow season, 77 web orders came through the customer portal where customers had self-served, which would have averaged 12.5 hours as phone orders. Providing a new level of customer satisfaction with quick response times and information at their fingertips, the online store feature also has automated customer notifications that can send default notes, receipts, electronic signature requests, and more.