Essentials Enterprise won Point of Rental's 8th consecutive RER Innovative Product Award

Eight is Great: Point of Rental Earns Eighth Consecutive RER Innovation Award

FORT WORTH — Point of Rental’s Essentials Enterprise was awarded RER’s 2021 Innovative Product Award for Computer Software, marking the eighth consecutive year the company has earned the honor. Essentials Enterprise also earned the Bronze overall award.

“The circular economy is growing and more consumers and businesses are understanding the value of rental,” said Point of Rental CEO Wayne Harris. “By designing features to work with these companies’ existing services, Essentials Enterprise helps us expand the influence of rental.”

Essentials Enterprise includes single sign-on functionality, both for employees and for retail rewards club members as well as a suite of APIs that trigger automation for purchasing, payment, and other activities. It also shows realtime multi-store availability in an online storefront, so customers can see what items are available for rent at different locations.

In addition, the software works with a company’s rewards program database to create a single primary database of customers for easy management of a rental program.

Point of Rental is constantly innovating within software and service to benefit the rental industry. Find out which software solution will benefit your business at

About Point of Rental Software

Point of Rental provides rental and inventory management software solutions that connect people from every rental vertical and job role, empowering them with the tools they need to streamline operations and grow strategically. For more than 35 years, Point of Rental has led industry innovation, earning dozens of innovation and service awards for rental software. As a four-time Inc. 5000 fastest growing company, the company serves customers in 80 different countries from offices in Dallas, London, Melbourne and Johannesburg. Fill out the form below to find out how a team with 600+ years of on-site rental experience can get you where you want to be.

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