Point-of-Rental System’s Integrated Smartphone Website Design Wins RER’s 2011 Innovative Product AwardThe Rental Equipment Register (RER) Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry.  Each year, a panel of industry judges narrow the pool of entries to one winner in each category and this year, Point-of-Rental System’s Integrated Mobile Website Design/Services was selected as the winner in the Technology Enhancements category.

In response to the growing market of mobile users, Point-of-Rental™ Systems introduces a new generation of smartphone-friendly website designs now available for customers using the company’s rental management software.  These websites allow customers to efficiently browse online rental inventory and easily request quotes and reservations directly from their smartphones.Integrated website for party rental store

With a smartphone-friendly website, frustrated mobile users will no longer need to zoom in and out in order to read small fonts and menu/links on their phones.  Instead, Point-of-Rental™ Systems’ smartphone-friendly website designs are optimized for small screens and fully functional with an intuitive touch-screen interface.

“Mobile users who browse our rental stores’ websites on their cell phones are automatically redirected to the optimized version specifically designed for small screens and a more intuitive touch-screen interface,” says Andre Farci, Point-of-Rental Systems’ web design team lead.

With this new integrated Mobile Website design, the rental inventory displayed is always up-to-date providing customers with current rental information and pricing at all times.  Special consideration was also given to reduce the complexity of these website layouts through the use of thumbnail images for accessing rental divisions, categories and items.  Other key features include the ability to dial the rental store’s phone number while browsing their online inventory and the ability to display directions to the store using integrated Google Maps technology.

“Many of our customers have commented on how easy it is to get hold of us on their smartphone,” says Jim Duke, owner/manager of Colorado-based Target Rental.  “They really like the facts that they don’t have to enlarge or scroll back and forth to get the information they are looking for.  And our phone number is a click away!”

“We are very proud of our software because we know it has the capacity to empower rental businesses in practical ways that directly affect their bottom line,” says Wayne Harris, President, Point-of-Rental Systems. “It is very gratifying when others recognize that as well.”

For inquiries on the Point-of-Rental System’s Integrated Website Design Services,  please visit us at the ARA Show in New Orleans, call us at 800-944-7368 or visit our website.