Point-of-Rental Software unveils new tagline: «Innovation you need. Software you trust.»

With the many ideas and updates constantly going around at the Point-of-Rental™ headquarters in Grand Prairie, Texas, the company has come up with a new tagline, «Innovation you need. Software you trust.» The tagline will spearhead the company’s overall marketing message and campaign, adding to their position as, «The Leader in Rental Management Software.»

First introduced at the 2013 ARA Rental Show on the back of Point-of-Rental™ Systems’ new brochure, the tagline is meant to simply explain how the 30 year old company continues to evolve with the customers’ success at the center of all final decisions. The most monumental update in the company’s 30 year history includes the install of Enterprise 2013. With Enterprise 2013, the entire rental management software program has been converted to the Microsoft .NET Framework. Among many benefits, the move to the new framework ensures the longevity of Point-of-Rental software, allowing their programmers to continue providing companies with the most advanced rental software available.

«Our award-winning, innovative software speaks for itself with over 1600 users trusting our software to keep their rental business on the cutting edge. This tagline summarizes that,» said Erica Wright, public relations and marketing manager. «I’ve read that many companies’ marketing positions already revolve around terms such as «innovation» and «cutting edge.» Last year (2012), The Wall Street Journal reported that the word innovation was used 33,528 times in quarterly and annual reports for 2011. I am sure that this new marketing campaign will resonate with both current customers and prospects.»

94% of Point-of-Rental™ employees have spent years in the rental industry prior to working for the company; therefore, they know rental. Every year, software updates take place with current customers having the chance to submit enhancement ideas and suggestions with each one being carefully considered. Ideas also come from employees based on their knowledge combined with really listening to customers’ needs. The ingenuity of how to carry out these ideas comes from the company’s programmers.

While the word «Innovation» is already placed on current Point-of-Rental™ ad materials as a standalone, the tagline in its entirety will soon replace this. A short video is also in the works focusing on key features of the company’s software – another piece of the marketing campaign.

A propos de Point of Rental Software

Point of Rental fournit des solutions logicielles de gestion de location et d’inventaire qui relient les gens de tous les secteurs de la location et de toutes les fonctions, leur donnant ainsi les outils dont ils ont besoin pour rationaliser leurs opérations et croître de façon stratégique. Depuis plus de 35 ans, Point of Rental est à la pointe de l’innovation dans l’industrie, remportant des dizaines de prix d’innovation et de service pour les logiciels de location. En tant que quadruple Inc. 5000, l’entreprise qui connaît la croissance la plus rapide, dessert des clients dans 80 pays différents à partir de ses bureaux à Dallas, Londres, Melbourne et Johannesburg. Remplissez le formulaire ci-dessous pour découvrir comment une équipe avec plus de 600 ans d’expérience en location sur site peut vous mener là où vous voulez être.

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