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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of rental without all the bells and whistles required by a full-service rental business.

The most full-featured, well-supported rental software in North America. Elite is ideal for equipment, event, general, and specialty rental companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Rental Intelligence

AI for smarter rental operations.

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Rental Intelligence Suite

Rental businesses run on numbers. Utilization, repair costs, ROI, asset age, timing.

When those numbers live across reports and spreadsheets, decisions slow down.

Rental Intelligence Suite brings everything together. Powered by AI and built on your existing Point of Rental data, it helps you understand what’s happening in your business and what to do next.

Practical intelligence for real rental decisions.

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Rental businesses run on numbers. Utilization, repair costs, ROI, asset age, timing.

 

When those numbers live across reports and spreadsheets, decisions slow down.

 

Rental Intelligence Suite brings everything together. Powered by AI and built on your existing Point of Rental data, it helps you understand what’s happening in your business and what to do next.

 

Practical intelligence for real rental decisions.

Join 5,000+ companies streamlining operations

ProEm
Peak
Sitepro
Rental guys
Curated Events
Hugo Hall
Simplex
Ace
Star rentals

Features

Turn Data Into Direction
Rental businesses don’t usually lack data. They lack clarity. Disconnected dashboards and manual reporting make it difficult to:
  • Identify underperforming assets early
  • Compare locations consistently
  • Track true ROI across categories
  • Make confident lifecycle decisions
You can see the numbers, but you can’t act on them fast enough. Rental Intelligence Suite changes that.
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Ask Questions. Get Immediate Answers.
Use plain language to explore your rental data without building reports. Ask:
  • Which assets are earning their keep?
  • Where is utilization slipping?
  • How are repair costs trending?
  • Are we holding equipment too long?
Get clear, role-specific visualizations with transparent calculations. Less reporting. More deciding.
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See Performance Across Every Location and Asset
From divisions to individual equipment, gain full visibility across your fleet.
  • Drill down by store, category, or asset
  • Filter by timeframe
  • Analyze utilization, revenue, repair costs, fleet age, and ROI
  • Create dashboards tailored to each role
Whether you operate one location or many, performance becomes clear.
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Identify Problems Before They Affect Margins
Most operators react after performance slips. AI Insights surface patterns early:
  • Underused equipment
  • Rising maintenance costs
  • Seasonal demand shifts
  • Performance gaps between stores
Act sooner. Protect profitability.
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Know How You Compare
Numbers without context create uncertainty. Benchmarks let you compare stores, regions, categories, and assets against your own portfolio standards.
  • Flag candidates based on defined criteria
  • Evaluate recovery impact
  • Decide with confidence
This is intelligence grounded in your business.
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Make Confident Lifecycle Decisions
Capital tied up in the wrong equipment slows your growth. Set ROI, age, and performance thresholds to identify assets that may be ready for sale or replacement.
  • Flag candidates based on defined criteria
  • Evaluate recovery impact
  • Decide with confidence
Replace guesswork with clarity.
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Designed for Rental Leaders
Rental Intelligence Suite supports:
  • Owners and executives
  • Operations leaders
  • Finance teams
  • Multi-location managers
It reduces spreadsheet work and increases visibility across your organization, all within the Point of Rental ecosystem.
Rental-Intelligence-Suite-landing-page-07-for-all-roles
Intelligence That Grows With You
Rental Intelligence Suite is part of Point of Rental’s evolving AI-powered solutions. Built to support different roles, business sizes, and decision-making styles, it represents a shift in rental software, from reporting the past to preparing for what is next.
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Built for Every Rental Operation

Heavy Equipment

Ask about utilization, location history, job margins, or equipment status.

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Event & Tent

Check availability, conflicts, contract details, staffing needs, and prep status.

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Trench and Shoring

Find load plans, utilization rates, job site details, and active rentals instantly.

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General Tool

Get quick answers about inventory levels, reservations, turnover, and the most profitable items.

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Portable Sanitation

Track routes, unit availability, service patterns, and customer agreements.

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Specialty

Access real-time usage, asset activity, maintenance schedules, and customer data.

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Aerial & Access

We’ll help you track your maintenance records, see equipment telematics, and keep people working safely at height. Learn More
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Recreational

Help your customers get the right equipment to tackle nature with our kitting, kiosk, and ecommerce features.

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Others

Our software adapts to any rental business, no matter how unique.
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Frequently Asked Questions

What is Rental Intelligence Suite?

An AI-powered analytics solution within Point of Rental that transforms rental data into actionable insights.

It goes beyond historical reports to identify patterns, benchmark performance, and guide next steps.

Rental owners, operations leaders, and finance teams who need fast, clear performance visibility.

Yes. It analyzes your existing Point of Rental data against your portfolio benchmarks.

Yes. It flags assets based on lifecycle and ROI thresholds to support confident action.