When James Auerbach, the ARA’s Event Segment VP, was a kid, he thought he’d be a physical therapist, journalist, or a chef.Â
Professionally, he’s officially done none of those things, yet he’s found a way to put all of those skills to use – writing marketing materials and procedures, working with chefs as a restauranteur, and…well, hopefully his interest in physical therapy doesn’t have to come in handy.Â
He has always been good at working with people and helping them realize the value of things, which makes him an excellent choice as the VP of ARA’s event segment.Â
In this interview, James provided some leadership expertise, told us about an industry secret, and let us know what meal he’s eating as his last meal (just in case).Â
If you’d like to hear more of our conversations with rental leaders, you can subscribe to Point of Rental on Apple Podcasts, Google Podcasts, Spotify, or Stitcher. If you’d have suggestions for someone in the industry to interview, let us know about it!
