RMS

An all-in-one hire management system designed for complex, multi-branch operations, widely used across Europe. It streamlines inventory tracking, contracts, scheduling, servicing, and financials in one platform. Helping plant hire and event hire businesses run more efficiently, improve visibility, and deliver a better customer experience.

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Point of Rental Elite Earns 2016 RER Innovative Product Award

Point of Rental Elite earned an Innovative Product Award for 2016 from Rental Equipment Register.

Point of Rental Elite was honored for its excellence in new product development in the equipment rental industry, earning 2016 honors as Rental Equipment Register’s Innovative Product Award for Computer Software.

Designed for the most forward-thinking rental businesses and built to handle even the largest companies worldwide, Rental Elite is an enterprise resource planning (ERP) rental management software customized to the specific infrastructure in which it is used. Scalable to handle any-sized corporation, it comes with a flexible suite of features, including hundreds of powerful tools and user-defined performance indicators for robust business analytics reporting.

The software fully integrates with other applications that progressive rental companies rely on, such as SmartEquip, Rouse Analytics, Microsoft CRM, and AEMP Telematics. Corporations that use Elite can also leverage the full power of Microsoft Dynamics for business analytics and accounting.

Award-winning features like Contract Fulfillment, Dispatch Center, and Mobile Workforce have helped thousands of rental companies run their stores more efficiently in Rental Expert, and now they come standard with Elite. While the software is tailored to each company, there is one set of code, enabling every Elite company to access new features – something previously unavailable in ERP rental management software.

Already used by several of the Top 100 rental companies in North America, Elite joins Rental Essentials, a cloud-based product introduced by Point of Rental in 2014, as a winner of an RER Innovation Award in its inaugural year.

To see why the industry is excited about Elite, email [email protected], register for an online demo at pointofrental.com/elite or visit us at booth #3350 at The Rental Show.

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Point of Rental Launches Rental Intelligence Suite

Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set of AI-powered tools that help rental businesses turn complex data into clear, useful insights. Rental Intelligence Suite is built for the rental

Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls

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