The following blog is from enVista BI, a platinum sponsor of Point of Rental’s 2022 International Conference. Learn more about them at their website or by attending this year’s conference.

Like many complex information technology (IT) programs, an effective business intelligence (BI) program requires a purposeful combination of people, process and technology. When one considers the growth in data generated by the Internet of Things (IoT), smart sensors, the hosts of new intelligent devices and the proliferation of new cloud-based BI tools, it’s easy to assume that the ability to collect and process data is the critical path.

Ironically, a lack of data from which insights can be derived is hardly the problem. According to June 2022 research, the global big data analytics market will grow with a compound annual growth rate of nearly 30 percent in next few years. It’s estimated that big data analytics revenue will jump from approximately 15 billion U.S. dollars in 2019 to more than 68 billion U.S. dollars by 2025. It’s clear that most companies are already swimming in valuable data and are producing more and more of it every minute.

Rather than facing technology and data constraints, the opportunity is to improve the ability of people to harness, consume and swiftly act upon big data to create insights that offer a competitive advantage. That means that companies need to nurture a ‘data culture’ – an
environment where employees are empowered by the ability to harness all the data at their fingertips to make better decisions at speed. The organizational effectiveness of BI absolutely requires employees who value, act on, support and evangelize data-based decision-making. Building a data culture starts with building a strong foundation from which your BI solution can scale, add value and gain greater adoption over time – this foundation is made up of three main components.


Trust in the BI program can be built in a number of ways, but perhaps none more important than giving a wide group of stakeholders a “seat at the table” as the BI program is scoped. There are numerous infrastructure factors, business processes, user needs and reporting requirements that need to be taken into consideration. By making key stakeholders a part of the process, not only is trust built, but better, more comprehensive outcomes can be created. In addition, many organizations uncover new information regarding key steps that need to be taken along your BI journey to justify incremental BI investment.

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As a wise person once said, “A BI dashboard is like a joke. If it has to be explained, it’s not good.” The truth is, early gains in BI program trust can be squandered unless users quickly adopt and evangelize new ways of seeing and applying data insights. enVista recommends that a group of early adopters from each stakeholder group get training early and often until they demonstrate competency. enVista has found that adoption will accelerate and sustain within an organization when users can quickly access and collaborate around the information they need to perform their job more effectively.


To paraphrase Peter Drucker, who contributed to the philosophical and practical foundations of the modern business corporation, effective organizations get the results that they focus on measuring. Sustained, demonstrated leadership commitment is important, and the right
organizational behaviors must be and reinforced. In building a strong data culture, it is important that organizational leadership creates and applies key performance indicators around employee business intelligence utilization.

It is also important that leadership sets realistic expectations and milestones. Some BI results can be completed early that will make an immediate positive impact and help to reinforce the potential positive impact of BI programs in their infancy.


Building and nurturing a modern data culture is a tremendous challenge in today’s digital economy. Success will require both time and investment in creating trust, usability and leadership commitment. Aside from the new business processes and technology involved, it requires working closely with people with a broad range of needs, perspectives and skillsets. It requires continuously winning over internal teams and stakeholders and educating them around the value of data to improve the way they work and live. If you are interested in Power BI consulting services for your company, contact enVista today.