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An easy-to-use, cloud-native software built with ecommerce in mind, Essentials easily handles the basics of hire without all the bells and whistles required by a full-service hire business.

The most full-featured, well-supported hire software in North America. Elite is ideal for equipment, event, general, and specialty hire companies of all sizes. Available in cloud-hosted and self-hosted forms.

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Robert Flach, Director of Software Development, Essentials

As our Director of Software Development for Essentials (and eSign), Robert Flach is a busy man. But that doesn’t mean he can’t make time for drama – or comedy – by participating in community theatre projects after work. We learned how he went from computer science to nearly getting a Master’s degree in English literature, to going back to development. We learned about his past as a gymnast and that time he spent in Guantanamo Bay. 

We also learned about Essentials and Robert’s other surprising talents in this episode of The Front Porch.

If you’d like to hear more of our conversations with Pointers, you can subscribe to Point of Rental on Apple PodcastsGoogle PodcastsSpotify, or Stitcher. If you’d have suggestions for someone in the industry to interview, let us know about it!

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