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Eight is Great: Point of Rental Earns Eighth Consecutive RER Innovation Award

Essentials Enterprise won Point of Rental's 8th consecutive RER Innovative Product Award

FORT WORTH — Point of Rental’s Essentials Enterprise was awarded RER’s 2021 Innovative Product Award for Computer Software, marking the eighth consecutive year the company has earned the honor. Essentials Enterprise also earned the Bronze overall award.

“The circular economy is growing and more consumers and businesses are understanding the value of rental,” said Point of Rental CEO Wayne Harris. “By designing features to work with these companies’ existing services, Essentials Enterprise helps us expand the influence of rental.”

Essentials Enterprise includes single sign-on functionality, both for employees and for retail rewards club members as well as a suite of APIs that trigger automation for purchasing, payment, and other activities. It also shows realtime multi-store availability in an online storefront, so customers can see what items are available for rent at different locations.

In addition, the software works with a company’s rewards program database to create a single primary database of customers for easy management of a rental program.

Point of Rental is constantly innovating within software and service to benefit the rental industry. Find out which software solution will benefit your business at pointofrental.com.

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Point of Rental Launches Rental Intelligence Suite

Point of Rental introduces Rental Intelligence Suite, AI-powered insights built for rental businesses Fort Worth, Texas — Point of Rental Software has introduced Rental Intelligence Suite, a set of AI-powered tools that help rental businesses turn complex data into clear, useful insights. Rental Intelligence Suite is built for the rental

Point of Rental Introduces Intelligent Phone Agent

Fort Worth, Texas — March 2, 2026 — Point of Rental Software today announced the launch of its new Intelligent Phone Agent, an AI-powered solution designed to ensure rental businesses never miss another call—or another revenue opportunity. Built specifically for the rental industry, the Intelligent Phone Agent answers incoming calls

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