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Don’t just take our word for how Rental Intelligence Suite works. See for yourself, right here.
Below are demos: Analytics and Customer Analytics. The names sound alike, but each one answers a different question, one about your assets, one about your customers.
Before you dive in, though, here’s why they matter and how they differ.
The Operational Challenge
It’s an easy mix-up. Two features with “analytics” in the name, built into the same platform, can sound like variations on the same idea. They aren’t.
Analytics answers questions about your fleet: which assets are earning their keep, where utilization is lagging, and what maintenance costs look like over time. Customer Analytics answers a different set of questions entirely: which accounts are worth the most, who might be at risk of leaving, and where a sales rep should be spending time today.
What they share is the problem they solve, hours of manual reporting work, not the workflow itself. Each one stands on its own, and each is worth exploring separately below.
Related Reading
See how Rental Intelligence Suite’s Dashboard and AI Insights give rental leaders daily visibility into their business, the first post in this series.
See For Yourself
Analytics: See Your Fleet the Way You Actually Think About It
Every rental business tracks the same core numbers: asset ROI, utilization, hours rented, repair costs, and fleet age.
Gabe Drinkard of Tates Rents described how central this becomes to daily work:
“Analytics is where I would live and die.”
Michael Isakson of Total Rentals described what doing that by hand meant for him:
“It takes me about six hours a month to compile the spreadsheets manually. It took about 15 minutes to see everything in the analytics feature.”
On a demo call, one rental business turned that speed into an on-the-spot decision. A Tool Shed Inc. was preparing to buy two 48-inch track skid steers, a purchase worth roughly $92,000.
While reviewing ROI data in Analytics during the call, the team saw that 35-inch equipment was returning 57 percent ROI compared to 36 percent for the 48-inch option they had planned to buy. They canceled the order on the spot and redirected the budget toward the better-performing equipment, a nearly six-figure decision made in the time it took to look at one screen.
Customer Analytics: See Where the Revenue Actually Is
Fleet data tells you what you own. Customer Analytics tells you who is renting it, who might be at risk of leaving, and where a rep should be spending their time. In the demo above, see how customer activity, payment history, and account trends surface automatically instead of living in someone’s personal spreadsheet.
Chase Eade of Christopher Equipment described the shift in speed:
“What I love about it is how fast I can get information, literally, in under a minute.”
Carlo Gagliardo of Rental Works saw that speed turn into an actual warning sign:
“Three of my top five are cold. Their revenues have dropped in the last few months, so that’s something I need to look at.”
How Rental Intelligence Suite Helps
Analytics and Customer Analytics do not need to be used together, and most days, a manager will only need one of them. An operations leader checking utilization trends does not need customer payment data open at the same time. A sales leader reviewing at-risk accounts does not need a fleet ROI chart in view. Each does its job on its own, for the person who needs it.
What they share is not a workflow. It’s a standard: whichever question you’re asking today, fleet or customer, the answer should already be there, not something you have to build.
Practical Takeaways
- A good analytics view should answer a question in minutes, not hours.
- Fleet performance and customer performance are two different questions. Each deserves a clear answer on its own, not a single report trying to do both.
- The fastest reporting tool is the one that already has the answer, not the one you have to figure out yourself.
- Small, frequent decisions, such as which asset to sell this month, add up to more impact than a single annual review ever could.
Frequently Asked Questions
What is Rental Intelligence Suite?
Rental Intelligence Suite is built for rental operations. It turns operational data into practical insight so rental leaders can make faster, more confident decisions.
Who is Rental Intelligence Suite for?
Rental Intelligence Suite is built for Point of Rental customers, including owners, general managers, operations leaders, finance leaders, and fleet managers who need a clearer, faster view of how their business is performing.
See It in Action
Rental Intelligence Suite is available for Point of Rental customers. Sign up now, and find out what a clearer view of your fleet, your customers, or both could look like for your business.
