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An all-in-one hire management system designed for complex, multi-branch operations, widely used across Europe. It streamlines inventory tracking, contracts, scheduling, servicing, and financials in one platform. Helping plant hire and event hire businesses run more efficiently, improve visibility, and deliver a better customer experience.

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Point of Rental Adds Chief Technology Officer Emad Georgy

Emad Georgy headshot - a man with a clean-shaven head and a salt-and-pepper beard on a green backdrop.

Second C-Suite Hire for International Rental Software Leader

FORT WORTH — Point of Rental has added Emad Georgy as its first Chief Technology Officer (CTO), taking its investment in people-centered technology to a new level.

Emad Georgy is a transformative technology leader, known for his hands-on approach and execution-focused leadership, with a passion for scaling teams, developing innovative solutions, and growing leaders to drive meaningful change. He has been a key code contributor to the Windows OS platform and IBM’s Rational Rose product, and he founded NeoPath™, the first global AI implementation agency of its kind.

“Technology is the foundation of how businesses thrive today, and Point of Rental is ready to set new benchmarks in our industry,” said Emad. “I’m looking forward to working with our team to build long-lasting solutions that make people’s lives better.”

Emad has also held CTO and technology executive positions at larger enterprises, both financial services (Experian, Wolters Kluwer-CCH, etc.) and retail services (Microsoft, Beachbody, etc.) where he led significant, global transformations of products and technology.

At Point of Rental, Emad’s focus is on developing people and helping the company build deeper connections with its customers to form long-lasting relationships and long-lasting technology solutions that serve others.

“Emad’s appointment is a pivotal moment for us. His deep understanding of technology’s potential and proven track record of success will propel us into an exciting future. We can’t wait to see the innovation he’ll inspire,” said Point of Rental’s CEO Wayne Harris.

This strategic hire underscores Point of Rental’s commitment to embracing forward-thinking solutions and enhancing its rental software offerings as the company grows.

For more about Emad and his history in technology, watch his internal welcome interview with the company. If you’re in San Diego on January 17-18, you can also catch him speak at TechCon SoCal.

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