{"id":111206,"date":"2026-09-01T09:35:14","date_gmt":"2026-09-01T14:35:14","guid":{"rendered":"https:\/\/www.point-of-rental.com\/?post_type=press&#038;p=111206"},"modified":"2026-09-01T10:16:38","modified_gmt":"2026-09-01T15:16:38","slug":"point-of-rental-unveils-new-brand-performance-is-the-point","status":"publish","type":"press","link":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/","title":{"rendered":"Point of Rental unveils new brand: Performance is the point"},"content":{"rendered":"<style>\n.article-paragraph {\n  margin: 0 0 1em;\n}<\/p>\n<p>.article-paragraph strong {\n  font-weight: 800 !important;\n}<\/p>\n<p>\/* Extra space below unordered lists *\/\n.entry-content ul,\n.wp-block-post-content ul,\n#content ul,\n.post-content ul,\n.single-post ul {\n  margin: 0 0 2.5em !important;\n}\n<\/style>\n<div class=\"article-paragraph\">\n<strong style=\"font-weight: 800;\">Fort Worth, Texas \u2013<\/strong> Point of Rental Software today introduced a new brand identity, moving the company beyond rental management software and into a category it calls the Rental Performance System, or RPS. The rebrand carries a new tagline: Performance is the point.\n<\/div>\n<div class=\"article-paragraph\">\nFor more than 40 years, Point of Rental has helped rental and hire businesses track fleets, record transactions, and run reports, the core work of rental management software, or RMS. The new brand positions the company\u2019s technology a step beyond that. An RMS records what happened. An RPS does something about it.\n<\/div>\n<div class=\"article-paragraph\">\n\u201cRental management shows what has happened. It\u2019s looking at reports that show what we did in the past,\u201d said Wayne Harris, CEO of Point of Rental. \u201cPerformance is about real-time visibility, proactive issue flagging, and making decisions based on market insights and future predictions, not just history.\u201d\n<\/div>\n<div class=\"article-paragraph\">\nThe rebrand also addresses a gap Harris said he has noticed in conversations with prospective customers, many of whom associate Point of Rental with only one segment of the rental industry.\n<\/div>\n<div class=\"article-paragraph\">\n\u201cThe Point of Rental that they knew a decade ago, or maybe even five years ago, is not who we are today,\u201d Harris said. \u201cWe have grown, we have matured, and we have brought so many more products and so much more value to our customers.\u201d\n<\/div>\n<div class=\"article-paragraph\">\nHarris traced the shift back to his early years working at his parents\u2019 rental store, when inventory was tracked on index cards and rates were written by hand. Today\u2019s customers expect real-time availability, real-time rates, and delivery within an hour of ordering, he said, a standard rental businesses cannot meet with reporting alone.\n<\/div>\n<div class=\"article-paragraph\">\nPoint of Rental defines rental performance across three pillars: operation performance, decision performance, and execution performance.\n<\/div>\n<div class=\"article-paragraph\">\n<strong style=\"font-weight: 800;\">Operation performance<\/strong> covers the real-time, day-to-day running of a rental business. Rather than a fixed workflow that fires on a set rule, software agents monitor the full operation and act when something slips, whether that is an idle asset, overdue maintenance, a missed follow-up, or demand running out of balance across locations.\n<\/div>\n<div class=\"article-paragraph\">\n<strong style=\"font-weight: 800;\">Decision performance<\/strong> covers the larger, less frequent calls that shape a business, including what to buy, what to sell, and when and at what price. Point of Rental said these recommendations are built on machine learning and market-wide rental data, with the reasoning behind each one shown to the customer.\n<\/div>\n<div class=\"article-paragraph\">\n<strong style=\"font-weight: 800;\">Execution performance<\/strong> measures how much of that work shifts from people to software, a share the company said can let a team of 20 employees do the work that once took 30 without adding headcount.\n<\/div>\n<div class=\"article-paragraph\">\n\u201cAre we getting more from every asset and every workflow? Are customers making better business decisions every day? Are we executing continuously to outperform competitors?\u201d Harris said. \u201cThose three pillars are the differentiation between a management system and a rental performance system.\u201d\n<\/div>\n<div class=\"article-paragraph\">\nPoint of Rental is offering rental businesses a three-question test to evaluate any rental software, including its own: Does it act without being asked? Does it tell you what\u2019s coming? Does it do work on behalf of your team? A platform needs a yes on all three questions to qualify as a rental performance system, according to the company.\n<\/div>\n<div class=\"article-paragraph\">\nThe rebrand includes a new company logo, effective today. The design keeps a green similar to that of Point of Rental\u2019s original logo and retires the blue, orange, and red used in earlier versions. Point of Rental said the visual update is a small part of a broader shift in how the company defines its role for rental and hire businesses.\n<\/div>\n<div class=\"article-paragraph\">\n\u201cRental performance transforms the industry,\u201d Harris said. \u201cIt\u2019s no longer an elusive target. It\u2019s where we\u2019re at, and we\u2019re not chasing that target. We\u2019re setting the standard. We\u2019re building tomorrow\u2019s expectations, and we\u2019re helping our customers perform better every day. Performance is the point.\u201d\n<\/div>\n<h2>About Point of Rental Software<\/h2>\n<div class=\"article-paragraph\">\nPoint of Rental Software is the leader in rental performance systems, giving rental and hire businesses of every size and industry the real-time visibility, predictive decision-making, and automated execution that management software alone cannot provide. More than 6,000 business locations worldwide rely on Point of Rental\u2019s software and support, with offices in the U.S., U.K., Australia, and Canada. To learn how Point of Rental can help your business perform better every day, visit pointofrental.com or email <a href=\"mailto:sales@pointofrental.com\">sales@pointofrental.com<\/a>.\n<\/div>\n","protected":false},"featured_media":111230,"template":"","categories":[49],"class_list":["post-111206","press","type-press","status-publish","has-post-thumbnail","hentry","category-company-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"1Cn-sgF7ANKsYJMiqx6OAyEFBNDVT9PIH0q1IrlLtJw\" \/>\n\t<meta name=\"msvalidate.01\" content=\"5D8BB6893DD36192F342744721A2D3DC\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Point of Rental Software ZA | Hire &amp; Inventory Management Software\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Point of Rental Unveils Rental Performance System\" \/>\n\t\t<meta property=\"og:description\" content=\"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/09\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/09\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-01T14:35:14+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-01T15:16:38+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pointofrentalsoftware\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@PointofRental\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Point of Rental Unveils Rental Performance System\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/08\/POR_Logo_Forest_Lime-scaled.webp\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/category\\\/company-news\\\/#listItem\",\"name\":\"Company News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/category\\\/company-news\\\/#listItem\",\"position\":2,\"name\":\"Company News\",\"item\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/category\\\/company-news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#listItem\",\"name\":\"Point of Rental unveils new brand: Performance is the point\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#listItem\",\"position\":3,\"name\":\"Point of Rental unveils new brand: Performance is the point\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/category\\\/company-news\\\/#listItem\",\"name\":\"Company News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/#organization\",\"name\":\"Point of Rental Software\",\"description\":\"Point of Rental provides rental and inventory management software for businesses in equipment, event, tool, and specialty industries. Backed by 40+ years of rental expertise.\",\"url\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/\",\"email\":\"support@pointofrental.com\",\"telephone\":\"+18009447368\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.point-of-rental.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/POR_Logo_Forest_Lime-scaled.webp\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#organizationLogo\",\"width\":2560,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pointofrentalsoftware\\\/\",\"https:\\\/\\\/x.com\\\/PointofRental\",\"https:\\\/\\\/www.instagram.com\\\/pointofrental\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC7ZSCydDJon2E7NQzhnbQrw\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/point-of-rental-software\",\"https:\\\/\\\/www.g2.com\\\/products\\\/point-of-rental\",\"https:\\\/\\\/www.capterra.com\\\/p\\\/29074\\\/Point-of-Rental-Software\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#webpage\",\"url\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/\",\"name\":\"Point of Rental Unveils Rental Performance System\",\"description\":\"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.\",\"inLanguage\":\"en-ZA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.point-of-rental.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#mainImage\",\"width\":1920,\"height\":387},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/press-release\\\/point-of-rental-unveils-new-brand-performance-is-the-point\\\/#mainImage\"},\"datePublished\":\"2026-09-01T09:35:14-05:00\",\"dateModified\":\"2026-09-01T10:16:38-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/#website\",\"url\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/\",\"name\":\"Point of Rental Software ZA | Hire & Inventory Management Software\",\"description\":\"Hire Reimagined\",\"inLanguage\":\"en-ZA\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.point-of-rental.com\\\/za\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"id4zik8429\");\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Point of Rental Unveils Rental Performance System<\/title>\n\n","aioseo_head_json":{"title":"Point of Rental Unveils Rental Performance System","description":"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.","canonical_url":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"1Cn-sgF7ANKsYJMiqx6OAyEFBNDVT9PIH0q1IrlLtJw","msvalidate.01":"5D8BB6893DD36192F342744721A2D3DC","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/#listItem","position":1,"name":"Home","item":"https:\/\/www.point-of-rental.com\/za\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/category\/company-news\/#listItem","name":"Company News"}},{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/category\/company-news\/#listItem","position":2,"name":"Company News","item":"https:\/\/www.point-of-rental.com\/za\/category\/company-news\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#listItem","name":"Point of Rental unveils new brand: Performance is the point"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#listItem","position":3,"name":"Point of Rental unveils new brand: Performance is the point","previousItem":{"@type":"ListItem","@id":"https:\/\/www.point-of-rental.com\/za\/category\/company-news\/#listItem","name":"Company News"}}]},{"@type":"Organization","@id":"https:\/\/www.point-of-rental.com\/za\/#organization","name":"Point of Rental Software","description":"Point of Rental provides rental and inventory management software for businesses in equipment, event, tool, and specialty industries. Backed by 40+ years of rental expertise.","url":"https:\/\/www.point-of-rental.com\/za\/","email":"support@pointofrental.com","telephone":"+18009447368","logo":{"@type":"ImageObject","url":"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/08\/POR_Logo_Forest_Lime-scaled.webp","@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#organizationLogo","width":2560,"height":512},"image":{"@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/pointofrentalsoftware\/","https:\/\/x.com\/PointofRental","https:\/\/www.instagram.com\/pointofrental","https:\/\/www.youtube.com\/channel\/UC7ZSCydDJon2E7NQzhnbQrw","https:\/\/www.linkedin.com\/company\/point-of-rental-software","https:\/\/www.g2.com\/products\/point-of-rental","https:\/\/www.capterra.com\/p\/29074\/Point-of-Rental-Software\/"]},{"@type":"WebPage","@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#webpage","url":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/","name":"Point of Rental Unveils Rental Performance System","description":"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.","inLanguage":"en-ZA","isPartOf":{"@id":"https:\/\/www.point-of-rental.com\/za\/#website"},"breadcrumb":{"@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/09\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg","@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#mainImage","width":1920,"height":387},"primaryImageOfPage":{"@id":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/#mainImage"},"datePublished":"2026-09-01T09:35:14-05:00","dateModified":"2026-09-01T10:16:38-05:00"},{"@type":"WebSite","@id":"https:\/\/www.point-of-rental.com\/za\/#website","url":"https:\/\/www.point-of-rental.com\/za\/","name":"Point of Rental Software ZA | Hire & Inventory Management Software","description":"Hire Reimagined","inLanguage":"en-ZA","publisher":{"@id":"https:\/\/www.point-of-rental.com\/za\/#organization"}}]},"og:locale":"en_US","og:site_name":"Point of Rental Software ZA | Hire &amp; Inventory Management Software","og:type":"article","og:title":"Point of Rental Unveils Rental Performance System","og:description":"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.","og:url":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/","og:image":"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/09\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg","og:image:secure_url":"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/09\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg","og:image:width":"1920","og:image:height":"387","article:published_time":"2026-09-01T14:35:14+00:00","article:modified_time":"2026-09-01T15:16:38+00:00","article:publisher":"https:\/\/www.facebook.com\/pointofrentalsoftware\/","twitter:card":"summary_large_image","twitter:site":"@PointofRental","twitter:title":"Point of Rental Unveils Rental Performance System","twitter:description":"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.","twitter:image":"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/08\/POR_Logo_Forest_Lime-scaled.webp","twitter:label1":"Est. reading time","twitter:data1":"4 minutes"},"aioseo_meta_data":{"post_id":"111206","title":"Point of Rental Unveils Rental Performance System","description":"Point of Rental has rebranded as a Rental Performance System, moving beyond rental management software with a new tagline: Performance is the point.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2026\/09\/Point-of-Rental-Rebrand-Announcement-Press-Release-Banner.jpg","og_image_width":"1920","og_image_height":"387","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-09-01 15:17:05","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-01 14:26:38","updated":"2026-09-01 15:28:09","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.point-of-rental.com\/za\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.point-of-rental.com\/za\/category\/company-news\/\" title=\"Company News\">Company News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tPoint of Rental unveils new brand: Performance is the point\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.point-of-rental.com\/za\/"},{"label":"Company News","link":"https:\/\/www.point-of-rental.com\/za\/category\/company-news\/"},{"label":"Point of Rental unveils new brand: Performance is the point","link":"https:\/\/www.point-of-rental.com\/za\/press-release\/point-of-rental-unveils-new-brand-performance-is-the-point\/"}],"_links":{"self":[{"href":"https:\/\/www.point-of-rental.com\/za\/wp-json\/wp\/v2\/press\/111206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.point-of-rental.com\/za\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/www.point-of-rental.com\/za\/wp-json\/wp\/v2\/types\/press"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.point-of-rental.com\/za\/wp-json\/wp\/v2\/media\/111230"}],"wp:attachment":[{"href":"https:\/\/www.point-of-rental.com\/za\/wp-json\/wp\/v2\/media?parent=111206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.point-of-rental.com\/za\/wp-json\/wp\/v2\/categories?post=111206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}