{"id":104203,"date":"2026-03-01T10:53:10","date_gmt":"2026-03-01T16:53:10","guid":{"rendered":"https:\/\/www.point-of-rental.com\/?p=104203"},"modified":"2026-03-27T19:03:28","modified_gmt":"2026-03-28T00:03:28","slug":"point-of-rental-acquires-owl","status":"publish","type":"post","link":"https:\/\/www.point-of-rental.com\/za\/point-of-rental-acquires-owl\/","title":{"rendered":"Point of Rental Acquires The Owl"},"content":{"rendered":"<style>\n.article-paragraph {\n  margin: 0 0 1em;\n}<\/p>\n<p>\/* TABLE BASE *\/\n.wp-block-post-content table,\n.entry-content table {\n  width: 100%;\n  border-collapse: collapse;\n  margin: 0 0 1.75em;\n}<\/p>\n<p>.wp-block-post-content table th,\n.wp-block-post-content table td,\n.entry-content table th,\n.entry-content table td {\n  border: 1px solid #e5e7eb;\n  padding: 12px;\n  vertical-align: top;\n}<\/p>\n<p>\/* HEADER ROW (works with or without thead) *\/\n.wp-block-post-content table thead th,\n.wp-block-post-content table thead td,\n.wp-block-post-content table tr:first-child > th,\n.wp-block-post-content table tr:first-child > td,\n.entry-content table thead th,\n.entry-content table thead td,\n.entry-content table tr:first-child > th,\n.entry-content table tr:first-child > td {\n  background-color: #80bd40 !important;\n  color: #ffffff !important;\n  font-weight: 700 !important;\n  text-transform: uppercase;\n  letter-spacing: 0.04em;\n  background-image: none !important;\n}<\/p>\n<p>\/* Force header text white even if theme styles links *\/\n.wp-block-post-content table thead th *,\n.wp-block-post-content table tr:first-child > th *,\n.wp-block-post-content table tr:first-child > td *,\n.entry-content table thead th *,\n.entry-content table tr:first-child > th *,\n.entry-content table tr:first-child > td * {\n  color: #ffffff !important;\n}<\/p>\n<p>\/* Zebra striping *\/\n.wp-block-post-content table tbody tr:nth-child(even),\n.entry-content table tbody tr:nth-child(even) {\n  background-color: #f9fafb;\n}\n<\/style>\n<div class=\"article-paragraph\">\n  Point of Rental Software, a global leader in rental management solutions, has officially acquired The Owl, a rental data insights platform founded by industry veterans Anthony Durante and John Feliciano.\n<\/div>\n<div class=\"article-paragraph\">\n  While The Owl brings advanced analytics capabilities, the real story goes deeper. This acquisition brings decades of real-world rental leadership into the heart of Point of Rental\u2019s innovation strategy.\n<\/div>\n<div class=\"article-paragraph\">\n  Durante, co-founder of The Owl and former CEO of Durante Rentals, has long been recognized for his focus on operational excellence, benchmarking, and industry collaboration. A longtime contributor to the American Rental Association, Durante has built his career around helping rental companies measure what matters and improve performance.\n<\/div>\n<div class=\"article-paragraph\">\n  Feliciano adds extensive hands-on rental experience and a shared commitment to helping operators use data in practical, meaningful ways.\n<\/div>\n<div class=\"article-paragraph\">\n  Together, they created The Owl to bridge a critical gap in the industry, transforming raw performance metrics into actionable insight for rental operators.\n<\/div>\n<div class=\"article-paragraph\">\n  \u201cIt\u2019s about bringing industry knowledge into the heart of our innovation strategy,\u201d said Point of Rental CEO Wayne Harris. \u201cAnthony and John understand rental businesses because they\u2019ve led them. Their experience and commitment to advancing the industry align perfectly with our mission.\u201d\n<\/div>\n<h2>Why Data Alone Is Not Enough for Rental Businesses<\/h2>\n<div class=\"article-paragraph\">\n  If you are a rental business owner or operations leader, you already know this challenge.\n<\/div>\n<div class=\"article-paragraph\">\n  You can have dashboards filled with utilization rates, revenue metrics, and cost reports. But without context, benchmarking, and operational understanding, those numbers can raise more questions than answers.\n<\/div>\n<div class=\"article-paragraph\">\n  Rental companies often struggle with:\n<\/div>\n<ul style=\"margin: 0 0 1em;\">\n<li>Understanding how their performance compares to industry benchmarks<\/li>\n<li>Identifying which metrics truly drive profitability<\/li>\n<li>Turning reporting data into clear operational changes<\/li>\n<li>Gaining visibility across multiple locations or divisions<\/li>\n<\/ul>\n<div class=\"article-paragraph\">\n  The Owl was built to solve exactly these problems. And now, those insights will be integrated into Point of Rental\u2019s Rental Intelligence Suite.\n<\/div>\n<h2>Strengthening the Rental Intelligence Suite<\/h2>\n<div class=\"article-paragraph\">\n  With this acquisition, The Owl\u2019s capabilities will enhance Point of Rental\u2019s Rental Intelligence Suite, delivering:\n<\/div>\n<ul style=\"margin: 0 0 1em;\">\n<li>More meaningful benchmarking rooted in real-world rental operations<\/li>\n<li>Clearer visibility into performance drivers<\/li>\n<li>Actionable insights shaped by operators who understand day-to-day challenges<\/li>\n<li>Scalable analytics tools designed for growing rental companies<\/li>\n<\/ul>\n<div class=\"article-paragraph\">\n  For heavy equipment, event and tent, general tool, aerial and access, specialty, dealership, recreational, trench and shoring, and portable sanitation businesses, the opportunity is significant. Better analytics does not just improve reporting. It supports smarter purchasing decisions, more effective fleet management, and stronger financial outcomes.\n<\/div>\n<div class=\"article-paragraph\">\n  \u201cWe built The Owl because we saw firsthand how powerful data could be when it\u2019s presented in a way operators can truly use,\u201d Feliciano explained. \u201cJoining Point of Rental gives us the scale to continue that mission, helping more rental companies turn information into impact.\u201d\n<\/div>\n<h2>Investing in People, Not Just Technology<\/h2>\n<div class=\"article-paragraph\">\n  Technology evolves quickly. Leadership and industry expertise are harder to replicate.\n<\/div>\n<div class=\"article-paragraph\">\n  Point of Rental will retain The Owl\u2019s core team, with both Durante and Feliciano playing key roles in advancing analytics strategy and continuing to contribute their industry knowledge.\n<\/div>\n<div class=\"article-paragraph\">\n  \u201cThey\u2019ve consistently evolved, innovated, and raised the standard for what technology can do for rental businesses,\u201d Durante said. \u201cTogether, we have an opportunity to combine deep industry experience with best-in-class technology to deliver even greater value to rental companies worldwide.\u201d\n<\/div>\n<div class=\"article-paragraph\">\n  This reflects a broader commitment. Point of Rental is not simply expanding its product offering. It is reinforcing its long-term investment in the rental industry itself.\n<\/div>\n<h2>What This Means for Rental Leaders<\/h2>\n<div class=\"article-paragraph\">\n  For rental executives and operations managers, this acquisition signals a clear direction:\n<\/div>\n<ul style=\"margin: 0 0 1em;\">\n<li>A stronger focus on actionable business intelligence<\/li>\n<li>Analytics shaped by operators, not just developers<\/li>\n<li>A commitment to raising the standard for performance visibility<\/li>\n<\/ul>\n<div class=\"article-paragraph\">\n  If you are leading a rental business and looking for greater clarity in your numbers, the combination of Point of Rental\u2019s comprehensive management software and The Owl\u2019s operational insight creates a powerful advantage.\n<\/div>\n<div class=\"article-paragraph\">\n  Because better data is not the end goal. Better decisions are.\n<\/div>\n<h2>Learn More<\/h2>\n<div class=\"article-paragraph\">\n  Find out more about Rental Intelligence Suite <a href=\"https:\/\/www.point-of-rental.com\/ris\/\" rel=\"noopener\">here<\/a>.\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Point of Rental Software, a global leader in rental management solutions, has officially acquired The Owl, a rental data insights platform founded by industry veterans Anthony Durante and John Feliciano. While The Owl brings advanced analytics capabilities, the real story goes deeper. This acquisition brings decades of real-world rental leadership into the heart of Point [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":104204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-104203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Point of Rental Software brings additional data-driven insights into its Rental Intelligence Suite with its acquisition of The Owl.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Michael Peck\"\/>\n\t<meta name=\"google-site-verification\" content=\"1Cn-sgF7ANKsYJMiqx6OAyEFBNDVT9PIH0q1IrlLtJw\" \/>\n\t<meta name=\"msvalidate.01\" 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