{"id":48466,"date":"2021-06-14T12:25:13","date_gmt":"2021-06-14T12:25:13","guid":{"rendered":"https:\/\/por-development.local\/?p=48466"},"modified":"2023-05-09T18:39:40","modified_gmt":"2023-05-09T18:39:40","slug":"ara-ypn-expands-to-include-associate-members","status":"publish","type":"post","link":"https:\/\/www.point-of-rental.com\/gb\/ara-ypn-expands-to-include-associate-members\/","title":{"rendered":"ARA YPN Expands to Include Associate Members"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48466\" class=\"elementor elementor-48466 elementor-48456\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d8720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02d8720\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-442d1a3\" data-id=\"442d1a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-722ece6 elementor-widget elementor-widget-text-editor\" data-id=\"722ece6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In May, the ARA announced that they\u2019re expanding access to their Young Professional Network. For the first time, associate members from 18-40 will be included in the YPN.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We talked to Marcy Johnson, the ARA\u2019s COO\/CFO, about the YPN, its origins and purpose, the reason for the change, and how people can get involved.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to sign up for the YPN &#8211; whether you\u2019re an associate member or a general member &#8211; you can do so <\/span><a href=\"https:\/\/ararental.org\/young-professional-network\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p><p><iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/share.transistor.fm\/e\/f8796f1e\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Source Sans 3; font-weight: var( --e-global-typography-text-font-weight );\"><\/iframe><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fa070 elementor-widget elementor-widget-accordion\" data-id=\"35fa070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Interview Transcript<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5651\"><p><b>Brian: Can you first tell me a little bit about the ARA\u2019s YPN &#8211; the young professional network? What are its goals?<\/b><\/p><p><span style=\"font-weight: 400\">Marcy: The YP group evolved from the next generation group, probably around 2012. It really started with just a couple of annual conferences, that brought together young professionals, that we provided educational and networking opportunities for them. Interest continued to grow in that, so we formed a membership committee around the YP group &#8211; around 2016 &#8211; and they started giving us more input on what they wanted this group to be.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So overall, the goals for the group are to provide resources to help young professionals in the industry to have successful careers, throughout their lifetime, and offer educational and networking opportunities to them to do that. It also gave them a platform to share ideas, experiences, frustrations &#8211; anything that they\u2019re experiencing in their daily work lives, to help work through that. We found that it helped them develop trusting relationships that they will rely on for years to come.\u00a0<\/span><\/p><p><b>That\u2019s one thing that I\u2019ve noticed about the industry, is just that interconnectedness, that willingness to help one another.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Yeah, and then since we started the committee in 2016, the committee set specific goals that they wanted the group to reach each year. Some of those included expanding the annual conferences &#8211; we used to do only one, now we do two each year; growing the group, which we\u2019ve expanded and probably doubled in size; adding a closed Facebook group discussion so people have a platform to have those conversations; starting a monthly newsletter to get information out more frequently; and now to expand to include the manufacturers and suppliers to continue to grow.\u00a0<\/span><\/p><p><b>So I know in the past, we obviously didn\u2019t have the associate members included in it. Was there a reason for that? You were worried about us advertising and being obnoxious? I can understand that.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">(laughs) Well, the conversation around that has been going on for a couple years, actually. Initially, the group was just focused on the rental side of the industry, so all of the content and everything that we were really providing didn\u2019t fit the associate member side. But we continued to have those discussions and the group has continued to evolve, and you\u2019re right &#8211; they didn\u2019t want it to be a sales platform, so that was one of the big discussions, and one of the big holdups, part of why this has taken a couple of years to get off the ground and to launch.<\/span><\/p><p><span style=\"font-weight: 400\">But we believe that all young people in the industry, whether on the manufacturing side or the rental side, have the same issues and will benefit from the same educational content that we\u2019re putting out, so we think it\u2019s time to be all-inclusive and to help form those relationships and provide some benefits for everyone.\u00a0<\/span><\/p><p><b>Cool, so that explains it. In the past month, you\u2019ve opened it up to associate members &#8211; and that was just a gradual thing &#8211; it wasn\u2019t a specific instance that caused this? <\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">No, so like I said, we\u2019ve been talking about it for a couple of years and just&#8230;probably would have done it a year ago, if the pandemic wouldn\u2019t have hit and everything kind of went on hold. But now, knowing that everyone is connecting remotely &#8211; even moreso &#8211; and are used to that and know how to do that (not that young people didn\u2019t do that before) anyway, now just seemed like the right time to push this out with the show coming up and we\u2019ll have an in-person event there, so it\u2019ll be a chance for everyone to get together.\u00a0<\/span><\/p><p><b>Cool. So, it\u2019s been a couple weeks since &#8211; at the time we\u2019re recording this &#8211; since it\u2019s opened up. How\u2019s the response been since opening it up? I know I signed up, but I\u2019m guessing you had goals beyond just me.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">(laughs) Yes, we did. And the response has been overwhelming. It\u2019s only been open about two weeks, and we\u2019ve already had over 130 applications come in for associate members to sign up. So we\u2019re extremely excited about the response, and the interest &#8211; you know, we\u2019ve had a couple requests come in over the past few years of people wanting to join, but it\u2019s probably been less than five. So to get that initial response is very encouraging and just kind of reinforces the idea that we did this at the right time.\u00a0\u00a0<\/span><\/p><p><b>Are there any big plans for YPN moving forward? What\u2019s happening at the ARA Show with YPN? I\u2019ve always kind of tried to avoid looking too much at it because I know it\u2019s not for me, so I don\u2019t want to get &#8211; I don\u2019t want to get the FOMO going on.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Well, I can see why you were disappointed &#8211; the events at the show are always great. There\u2019s tons of networking, fun activities, the last one was at TopGolf, so I get why everyone wants to come to those. I\u2019m not a YP and I\u2019m always excited because I get to go to them. But y\u2019know, with the pandemic, we\u2019ve all been locked down for the past year and we\u2019re looking forward to having a live, in-person event in Las Vegas. Registration opens July 13 and you can get your ticket to the YP event when you register for the show.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">We\u2019re also working on a winter YP conference&#8230;details aren\u2019t out on that yet, but there will be details to come on that later this year &#8211; probably a January event. And in the meantime, things you can do until we get to those live, in person events&#8230;log into the Facebook group, get signed up for that. Look for those monthly newsletters, those are coming out, and start connecting with other young professionals.<\/span><\/p><p><b>Sounds good. Was there anything else you wanted to mention about the YPN? It seems like you were just adding some stuff right there, but&#8230;<\/b><\/p><p><span style=\"font-weight: 400\">Yeah, there\u2019s just a ton of things. Go out on the website, check out the benefits and everything that\u2019s offered out there. If you haven\u2019t signed up, definitely do that. The website is ararental.org; click on the Connect header and the YP page and fill out the application. It\u2019s really short, a short application to do, and it\u2019s really that easy.\u00a0<\/span><\/p><p><b>I was gonna say &#8211; yeah, I did it, it was pretty easy; I think most people could handle it.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Yeah, I think they can. I think everyone will be excited about the conversations that are happening &#8211; definitely go out on the Facebook and start sharing ideas, making posts, and talking with other young people.\u00a0<\/span><\/p><p><b>But don\u2019t start being that selling person.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">No selling. Yes, that\u2019s right. And there\u2019s some specific guidelines &#8211; when you sign up for the Facebook group, and even, I think, when you sign up for the application, there\u2019s just some guidelines put in there of what the group is meant to be. It really is meant to be a networking &#8211; make those connections &#8211; obviously, the sales can happen later, but this is really just meant to be meeting people and sharing ideas and growing professionally.\u00a0<\/span><\/p><p><b>Alright. Well, thank you Marcy, for joining me today.<\/b><\/p><p><span style=\"font-weight: 400\">Yeah, thank you for having me and letting me share ideas about the ARA Young Professionals Group and how we\u2019re expanding and I look forward to seeing everyone at a future YP event.\u00a0<\/span><\/p><p><b>OK, see you at the ARA Show?<\/b><\/p><p><span style=\"font-weight: 400\">See you there!<\/span><\/p><p><br \/><br \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In May, the ARA announced that they\u2019re expanding access to their Young Professional Network. For the first time, associate members from 18-40 will be included in the YPN. We talked to Marcy Johnson, the ARA\u2019s COO\/CFO, about the YPN, its origins and purpose, the reason for the change, and how people can get involved. If [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":48459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[1238],"class_list":["post-48466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rental-industry-gb","tag-podcast-gb"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The ARA YPN is expanding to include associate members! 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