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In my last post<\/a> about using social media in the rental industry, I covered how important it is as a company to be sharing engaging content on social platforms, such as LinkedIn and Facebook.\u00a0A company\u2019s interactions\u00a0online not only strengthen and sell your brand, but they also create ongoing relationships with customers and potential customers alike.<\/p>\n Many of you may be wondering, \u201cWhere in the world do I start? I have no idea how to use social media!\u201d The good news is that there are others who, while once in your shoes, have learned how to leverage social as a powerful marketing and engagement tool. After a bit of research, I interviewed two companies in the Party\/Event and Tool\/Equipment industries that are excelling on these online platforms. Read on to learn their strategies, takeaways, and tips.<\/p>\n Located in Madison, WI, Event Essentials provides tents, seating, linens, tables and more for events of all sizes.<\/em><\/p>\n Facebook and Pinterest are highly visual mediums \u2014 perfect for displaying gorgeous photos from our events. Twitter is a conversational platform where we can share articles about event design and engage with followers.<\/p>\n Inspire users to make their dream event come to life. Post photos, articles and blog posts 2-3x\u2019s per week, engage with followers and boost well-performing posts through Facebook ads.<\/p>\n Clients, especially brides, love to see photos of our work. Posting photos of new products, installations and the whole event helps with bookings. It\u2019s also a way to show our community involvement and cross-promote.<\/p>\n 1. DIY and events are huge on social right now! Share relevant information and incorporate popular hashtags. 2. It\u2019s not about you, it\u2019s about your audience. Users aren\u2019t interested in sales pitches, they want helpful information that benefits them. 3. You don\u2019t have to be on every platform. Pick one\/two that make the most sense for your brand.<\/p>\n Blog posts are interesting\/informational and we\u2019re able to incorporate products without getting too \u201csalesy.\u201d They receive the most engagement.<\/p>\n Follow along with their social accounts: Facebook<\/a>, Pinterest<\/a>, Twitter<\/a><\/p>\n Located in North Dakota, Minnesota and Iowa, Acme Tools offers tools, equipment and supplies to help you get every job done right.<\/em><\/p>\n We not only keep an eye on the accounts that we\u2019ve already established, but also those that are trending\/new. Social media has a niche relevancy toward connecting to our customers and we want to communicate and connect with them how they <\/em>want to be reached.<\/p>\n Supplemental marketing, overall branding, finding new ways to engage the consumer & connecting with them on a more personal level.<\/p>\n It\u2019s an opportunity to stand out in the crowd, to relate to our fans and form a relationship beyond being a seller or a buyer.<\/p>\n 1. Learn who your customers are and confirm whether or not they are using the platform(s). 2. Develop and tailor a strategy according to what feedback you receive, what the engagement levels tell you, and how consumer behavior begins to shape your plan.<\/p>\n The Facebook posts to the left are probably some of our better-performing ones. That\u2019s the fun with social media, you don\u2019t know when or how a post will be successful, but when you capture the audience\u2019s attention, you connect with them beyond just being a retailer and you get BIG results. Not only does this make social media fun, but it also then sets the stage or challenge to try to make it happen over and over again.<\/p>\n Follow along with their social accounts: Facebook<\/a>, Pinterest<\/a>, Twitter<\/a>, LinkedIn<\/a>, Instagram – @acmetools<\/p>\n Do you know of other rental companies that are doing a great job with social media? What are some of your tips for success? Leave a comment below!<\/p>\n","protected":false},"excerpt":{"rendered":" In my last post about using social media in the rental industry, I covered how important it is as a company to be sharing engaging content on social platforms, such as LinkedIn and Facebook.\u00a0A company\u2019s interactions\u00a0online not only strengthen and sell your brand, but they also create ongoing relationships with customers and potential customers alike. […]<\/p>\n","protected":false},"author":19,"featured_media":2206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,55],"tags":[155,243,278,227,271,176,272,279],"class_list":["post-23379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-rental-industry","tag-ara-rental-show","tag-inventory-management-software","tag-inventory-software","tag-point-of-rental","tag-rental-management","tag-rental-software","tag-social-media","tag-social-media-tips-tricks"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tParty\/Event Industry \u2013 A to Z Event Essentials<\/u><\/h3>\n
Why are you using social media?<\/h4>\n
What is your social strategy?<\/h4>\n
What are three ways social has helped your business?<\/h4>\n
What are tips you would give a rental company in the Party\/Event Industry?<\/h4>\n
What are your favorite posts and why?<\/h4>\n
Equipment\/Tool Industry \u2013 Acme Tool<\/u><\/h3>\n
Why are you using social media?<\/h4>\n
What is your social strategy?<\/h4>\n
What\u2019s the best thing about social media for your business?<\/h4>\n
What are tips you would give a rental company in the Tool\/Equipment Industry?<\/h4>\n
What are your favorite posts and why?<\/h4>\n