The following is a blog from 2019 Point of Rental International Conference sponsor RentalHosting.com, which helps create websites perfectly integrated with Point of Rental software products.
I’m sure you’ve felt it: Most of the time you’re a well-oiled machine, breaking records with never-ending rentals…then things start to gradually slow down. Although some of this could be seasonal, a well designed, user-friendly & optimized website can definitely help keep your business growing. Your website is the face of your company, showing how credible and reputable your entire business is. Here are a few stats to consider while evaluating your web presence:
- “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research from Stanford)
- “39% of people will stop engaging with a website if take too long to load” (Source: HubSpot Marketing)
- “47% of website visitors check out a company’s products/services page before looking at any other sections of the site.” (Source: KoMarketing)
So, how do you combat this, while simplifying the rental process and keeping your customers happy? There’s tons of value in leveraging rental experts, much like POR and Rental Hosting, to help you build an online strategy that best suits your business. Finding the best digital partners can be incredibly daunting, as there are so many moving parts. It’s valuable to utilize experts within your niche market and cultivate those relationships. Below we’ll discuss the most common concerns we’ve identified from similar rental stores.
Flexible, Dynamic Websites
With over 600 hosted websites, our design team at Rental Hosting has worked hard to provide the most dynamic and responsive websites for all rental stores, keeping in mind website needs vary greatly by customer. We can work with your vision to provide the design of your choice, even allow for customization if needed, in as little as 3-4 weeks. If you already have your perfect website, but find yourself having to manually enter quotes and manage your inventory in multiple systems, we have a dual hosting option that’s fully integrated with Point of Rental’s software.
Working hand in hand with automation, we provide next-level features such as automatic updates of your online inventory on your website, an online customer portal that empowers your customers to be self-sufficient and manage their contracts/invoices/statements, and an incredibly powerful WebPay option that helps you receive payments 7-9 days faster and greatly reduce the number of hours your staff has to spend on the phone getting your customers’ credit card info.
As a fully integrated partner with Point of Rental, we utilize your existing rental process and exclusively integrate your website and Point of Rental software to automate quotes. Not only does this effectively save time, but it’s not uncommon for our customers to see quotes convert into rentals at a higher rate. Don’t be surprised if your employees thank you daily for making their job easier and giving them time back into their day to focus on your customers.
Website Impact on SEO
There’s no one size fits all when it comes to Search Engine Optimization (SEO), and guaranteed results are often short-lived or far-fetched. From our experience in the rental industry, we’ve seen success and results when focusing on one piece of information: your inventory. Integrating an online catalog within your website not only streamlines your internal process but also allows hundreds if not thousands of your inventory pages to be searchable on the web. What does this mean to you? You got it, it means you’re getting new customers! Most are already doing an awesome job at creating repeat business, but how great would it be to grow your customer base just by putting your POR rental inventory on your website? As you’re working with us on your website, we’ll coach you through your inventory edits in POR and once there’s a clean inventory, we will automatically create thousands of specific web pages for your inventory which will consistently yield strong results with search engines.
Find out more about Rental Hosting by visiting rentalhosting.com or by contacting us at (682) 888-1913. Rental Hosting is a proud sponsor of the Point of Rental International Conference in November. We’d love to meet you, or see you again, so come by our booth to see our new designs and refinements.