{"id":24995,"date":"2018-11-15T12:25:19","date_gmt":"2018-11-15T12:25:19","guid":{"rendered":"https:\/\/por-development.local\/?p=24995"},"modified":"2025-01-02T13:32:24","modified_gmt":"2025-01-02T19:32:24","slug":"shoot-high-quality-video-on-your-smartphone","status":"publish","type":"post","link":"https:\/\/www.point-of-rental.com\/de\/shoot-high-quality-video-on-your-smartphone\/","title":{"rendered":"How to Shoot High-Quality Video on your Smartphone"},"content":{"rendered":"<p>Video is the king of social media content. Eyes spend more time viewing video than other forms of content, which keeps people on platforms longer, and the social media giants love that. That\u2019s why it\u2019s prioritized in your news feeds.<\/p>\n<p>Given the number of videos we\u2019re all exposed to, you probably have someone in your store with an idea for a video. Unfortunately, most rental companies don\u2019t have a budget for a videographer or available space to set up a studio. Fortunately, they can still capture high-quality video and audio content, often using the camera most people have these days \u2013 the one in their smartphone.<\/p>\n<p>So how do you capture high-quality content? There are three key components to tackle: <strong>audio<\/strong>, <strong>video <\/strong>and the <strong>content <\/strong>itself. Here are some things to keep in mind:<\/p>\n<h2>Audio<\/h2>\n<p>If you have a beautiful video with bad audio\u2026you have a bad video. Here\u2019s how to get good audio when recording a subject:<\/p>\n<h2><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-67171\" src=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/Screenshot-2025-01-02-at-1.27.20\u202fPM.png\" alt=\"An Iphone showing the voice memo app with the following text: Record using a 2nd mic\nThe camera (or phone) you use to film will have its own microphone, but we want to capture audio much closer to the subject to get usable audio.\n\nYou can do this for free by using the \u2018Voice Memos\u2019 app that comes with an iPhone, and a pair of earphones with the microphone \u2018block\u2019.\n\nAny pair of earphones will work, as long as they have the \u2018block\u2019. Try out different pairs to see which has the best mic (Apple\u2019s EarPods are not always the best).\n\nPlug the earphones in and hit record. It should be as simple as that!\n\" width=\"1434\" height=\"786\" srcset=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/Screenshot-2025-01-02-at-1.27.20\u202fPM.png 1434w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/Screenshot-2025-01-02-at-1.27.20\u202fPM-300x164.png 300w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/Screenshot-2025-01-02-at-1.27.20\u202fPM-1024x561.png 1024w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/Screenshot-2025-01-02-at-1.27.20\u202fPM-768x421.png 768w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/p>\n<p>The camera (or phone) you use to film will have its own microphone, but to get usable audio, we\u2019ll have to get the mic much closer to the source. Using any free voice recording app\u00a0and an earphone with the microphone \u2018block\u2019, you can get great audio! Try out different headsets to find the mic that works best. Plug the earphones in and hit record. It&#8217;s as simple as that!<\/p>\n<ul>\n<li>Attach the cable to the subject with hairpins, a safety pin, or whatever you have on hand.<\/li>\n<li>Record audio continuously throughout the whole \u2018interview\u2019. This helps in the editing stage.<\/li>\n<li>Start the audio recording before the video and stop it after the video has been stopped to make sure you get everything.<\/li>\n<li>Respect your subjects\u2019 time: Test your app setup and device <em>before<\/em> you are ready to shoot.<\/li>\n<\/ul>\n<h2>Video<\/h2>\n<p>There are two types of video capture: A-roll and B-roll.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-67155\" src=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-1.jpg\" alt=\"An image with an iphone on a flexible tripod. It explains how to shoot good video using the rule of thirds, using landscape mode, keeping the video level, and having good lighting.\" width=\"1100\" height=\"736\" srcset=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-1.jpg 1100w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-1-300x201.jpg 300w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-1-1024x685.jpg 1024w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-1-768x514.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>A-roll<\/h3>\n<p>A-roll is the video footage that contains the video subject &#8211; normally an interview of some kind. Use a second iPhone (not the one recording audio &#8211; preferably the one with the better camera). Here\u2019s some tips for getting great A-roll.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-67163\" src=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide.jpg\" alt=\"Another iPhone graphic showing how to shoot B-roll, including reminders to shoot in landscape, keep your phone level\/steady, and record in at least 1080p quality.\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide.jpg 1000w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-300x169.jpg 300w, https:\/\/www.point-of-rental.com\/wp-content\/uploads\/2018\/11\/How-to_-Guerilla-Video-Capture-Guide-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>B-roll<\/h3>\n<p><u><a href=\"https:\/\/www.youtube.com\/watch?v=SItFvB0Upb8\">B-roll<\/a><\/u> is essentially everything that isn\u2019t \u2018A-roll\u2019. This includes context shots and other secondary angles. Remember that beautiful footage with the bad audio? You can turn it into B-roll! Here are some B-roll tips:<\/p>\n<ul>\n<li>Video is always better than pictures.<\/li>\n<li>Try to record for longer than you&#8217;ll need to increase the likelihood you&#8217;ll have a good shot. It\u2019s always easier to trim excess footage than it is to re-capture video and try to match all the details to the original, especially when shooting on customer sites. B-roll takes up a lot of space, though, so don&#8217;t record a shot for more than 10 seconds at a time.<\/li>\n<li>When \u2018panning\u2019 a shot, try holding the phone out from your sternum with hands holding each side of the phone, then rotate with your hips, without moving your feet. Your footage will likely end up smoother.<\/li>\n<li>Try not to walk around, but if you need to, hold the phone with two hands and move slowly.<\/li>\n<\/ul>\n<h2>Content<\/h2>\n<p>Content will depend on what you are shooting, but here are some general tips:<\/p>\n<p>Ask open-ended questions, not questions that lead to \u2018Yes\u2019 or \u2018No\u2019 answers.<\/p>\n<p>Have the subject repeat the question in the answer. In editing, you\u2019ll probably want to cut questions out of the video for brevity, so answers have to make sense on their own. For example, for the question: \u2018How did you hear about Point of Rental?\u2019<\/p>\n<ul>\n<li>\u201cFrom a friend\u201d would likely be an unusable response.<\/li>\n<li>A good response would be \u201cWe found out about Point of Rental from our friends at ABC Equipment Rental.\u201d<\/li>\n<\/ul>\n<p>Have the subject smile and take a breath before starting to talk.<\/p>\n<p>If their response feels too long, it probably is. Have them say their answer again, more succinctly. Often in the second time answering a question, the subject will know what they want to get across, instead of rambling.<\/p>\n<p>Do not talk or make noises while the subject is talking. Let them completely finish their answer, and pause 1-2 seconds before talking again to provide space for cutting and transitions &#8211; sometimes the subject will even continue talking and tell a better story!<\/p>\n<p>If you have any further questions about getting people comfortable on camera, video hosting company Wistia has a <u><a href=\"https:\/\/wistia.com\/learn\/production\/directing-non-actors\">great guide<\/a><\/u> with some tips as well.<\/p>\n<h3>Before You Post<\/h3>\n<p>Aside from capturing content well, remember to post videos online with closed captioning. More than 80% of video is watched without sound, so if your message isn\u2019t visible, your audience probably isn\u2019t getting it. Better still, you\u2019ll be giving people with hearing difficulties an opportunity to interact with your content.<\/p>\n<p>We look forward to seeing your video!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is the king of social media content. Eyes spend more time viewing video than other forms of content, which keeps people on platforms longer, and the social media giants love that. That\u2019s why it\u2019s prioritized in your news feeds. Given the number of videos we\u2019re all exposed to, you probably have someone in your [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":25073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,55],"tags":[624,625,626,627,628],"class_list":["post-24995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-rental-industry","tag-andrew-sherrington","tag-capturing-content","tag-content-marketing","tag-video","tag-video-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How do you capture high-quality video content? There are three key components to tackle: audio, video and the content itself. 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