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Do you\u00a0receive unsolicited email promising to “optimize” and increase traffic to your party rental or equipment rental\u00a0website through Search Engine Optimization (SEO) <\/strong>and Search Engine Marketing (SEM)<\/strong> services? Be leery of unsolicited offers<\/strong> and follow these tips <\/strong>as you review your rental store’s\u00a0SEO needs:<\/p>\n If your rental store’s website is not performing well with search engines or you\u2019re thinking about creating your first website, consider Point-of-Rental Systems\u2019 web hosting service<\/strong>. Many of our customers don\u2019t realize that we already include many SEO features. With over 100 websites currently hosted, we offer a number of templates to choose from, including customized layouts, as well as many advanced features such as SEO to quickly attract new customers. Occasionally, however, if a store is battling tough competition, a harder-hitting SEO campaign may be beneficial. If so, plan to spend a minimum of 3-6 months and a considerable amount of your advertising budget with a reputable SEO company in order to see better results.<\/p>\n <\/p>\n Search Engine Marketing (SEM)<\/strong>, on the other hand, is accomplished primarily through paid online ad campaigns (such as Google Adwords) or other types of contextual advertising (e.g. Facebook, Online Yellow Pages, etc.). Google Adwords\u00a0is one of the easiest ways to market to online customers. Depending on the number of competitors in your area, you should expect to spend a minimum of $500\/month to advertise several dozens of keyword phrases relevant to your rental categories. Note that Google Adwords\u00a0is a lot cheaper and more effective than Yellow Pages. Many Yellow Pages and SEO\/SEM companies bundle online advertising with their “packages” but you can create your own Google Adwords over a weekend and save a few hundred dollars every month bypassing these companies.<\/p>\n If you’re a Point-of-Rental user and would like to learn more about our integrated webhosting features for your equipment rental or party rental store<\/strong>, please visit pointofrental.com\/ecommerce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Do you\u00a0receive unsolicited email promising to “optimize” and increase traffic to your party rental or equipment rental\u00a0website through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services? Be leery of unsolicited offers and follow these tips as you review your rental store’s\u00a0SEO needs: Thoroughly examine these SEO companies\u2019 offers before you commit and […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[149,150,151,152,153,154],"class_list":["post-2474","post","type-post","status-publish","format-standard","hentry","category-rental-industry","tag-equipment-rental-websites","tag-party-rental-websites","tag-search-engine-marketing","tag-search-engine-optimization","tag-sem","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n