We’re so excited that from Boston<\/a> to Miami<\/a>, and Minneapolis<\/a>\u00a0to San Diego<\/a>, and internationally<\/a>,\u00a0our brand reveal video is being featured!\u00a0Check out our brand reveal video<\/a>\u00a0here!<\/p>\n For over 30 years, Point of Rental has built software that has changed the industry. Now, we are changing things again by differentiating our products to provide an even more targeted level of service to our customers. Complete with a new logo, colors, and product names, we\u2019ve built a whole new look and we can\u2019t wait for you to see our New Brand Reveal!<\/p>\n With customer growth at an all-time high and our Australia office opening in January, we opted for the brand makeover to not only differentiate our products, but also to better reflect that growth.<\/p>\n President and CEO, Wayne Harris said, \u201cAt Point of Rental, we are constantly thinking of innovative ways to help make our customers successful. Most companies don\u2019t realize the breadth or depth of our rental management software options. We feel that this new branding better identifies our products and will allow us to better express who we are and why we do what we do.<\/p>\n To really understand what we do, you need to understand who we are. We aren\u2019t software people that do rental. We are rental people who design great software. Rental isn\u2019t just what we do, it\u2019s who we are.<\/p>\n Our roots start back in 1982, when three NASA engineers opened a rental store in Texas. Quickly finding that existing software was clunky, slow, and too unreliable for these new business owners who had previously worked on software for the lunar lander, they decided to write their own. Thus, Point of Rental was born behind the counter of a rental store. Rental insight is the DNA of our software and the language we speak. Throughout the past 33 years, we\u2019ve kept the industry on the cutting edge of technology to make your business more efficient, productive, and profitable.<\/p>\n We now provide three different products which can be seen in our brand reveal. RentalEssentials offers easy, online rental and inventory software that is perfect for straightforward rental operations looking for an all-in-one solution. RentalExpert provides robust, rental management software for advanced rental businesses looking to optimize complex operations. And, RentalElite delivers a customized platform for world-class corporations looking to integrate rental their way.<\/p>\n No matter what your software needs are, we\u2019ve got you covered. Rest assured that we are constantly innovating for your success.<\/p>\n